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Originally Posted On: https://www.bitbranding.co/blog-posts/6-ecommerce-website-design-mistakes-to-avoid-for-clothing-brands
Did you know that 30 percent of all business is conducted online? This is an exciting time for e-commerce. By optimizing your online presence, you can see a vast uptick in revenue.
However, the growing popularity of online business means your competitors are going to be online as well. How do you ensure that your ecommerce website stands out?
Ecommerce website design is very important. This article will walk you through some of the biggest mistakes you can make in e-commerce website design and some of the web design tools you can use to fix them.
1. Bad Pictures of Products
One of the biggest reasons people still shop for clothes in person — when they can get almost everything online — is because it’s easier to tell the quality of a piece of clothing. If products aren’t photographed well, it can be impossible to tell whether they’re good or not.
Make sure that your website features great pictures of all of your clothes from several angles. All it takes is some bad lighting to make your great clothes look low-quality.
People are already worried that they’re going to be scammed on the internet. The lower-res the images you use, the less trustworthy you’ll seem. Bad quality pictures remind people of the earlier days of the internet, when there was a virus and a scam lurking around every corner.
2. Difficult to Find Contact Information
In an ideal world, a customer will come to your site, buy a product, and leave. Unfortunately, this isn’t how it always goes.
Your customers might well have a few questions about your products. You can’t blame them for this — there are a lot of scam artists out there online.
You might have the greatest customer service team in the world. A team that reacts fast and treats every customer with respect. However, if your customers can’t find their way to your contact information and actually reach these customer service folks, you might as well have no one working in customer service.
3. Difficult to Navigate
You could provide the greatest products in the world, and sell them on a beautiful website. Heck, you could even have a description of your site that’s engaging, fun, and exciting. However, if the site isn’t easy to navigate, customers might give up.
An easy-to-navigate site is harder to design than it seems. There are many ways to do it, but a good rule of thumb is that your customers should be able to get to any part of your site in at most three clicks.
This can seem hard — how can you get all of your information out in this format? It’s all about organizing.
Be rigorous about which information you actually need to get out, and which information is similar to other information. Put similar things under the same header, so that people will know where to go.
Keep your site fast-moving and you’ll decrease the chances that your customers bounce, which will negatively affect your SEO.
4. Not Designing For Mobile
As smartphones become more efficient, the number of people who search and conduct business on their phones is increasing. Gone are the days when people would write down the name of your site on their phone and then look it up on their computer later. If someone hears about you, they’re likely to head to your website.
If your site isn’t specifically designed for mobile, it will still show up on people’s phones. However, it’s not going to show up the way you want it to.
Standard web pages are designed for the dimensions of a computer screen. When someone accesses it on their phone, they’re only going to see a portion of a page at a time — that or see the whole page but so zoomed out that they won’t really be able to see anything.
This makes your website virtually impossible to navigate and enjoy, which can also very easily lead to a higher bounce rate.
Make sure you hire one of the best ecommerce website design companies out there to make sure that your site is optimized for mobile browsing, and you’ll see your revenue increase.
5. Low Quality Product Descriptions
Words are just as important as pictures when it comes to selling a product. You have to make sure that each of your products has an in-depth description, that lets your customers know exactly what’s going on with the product.
If your customers don’t know what your products are made of, what they weigh, how big they are, and what exactly they’re supposed to do, you’re going to scare people off. Once again, they’ll think you’re trying to get over on them.
You also have to make sure your products don’t have generic descriptions. Never repeat a description from one product to the next — this is a big red flag for many shoppers.
6. Lack of Calls to Action
A call to action is simple. It’s a bit of text that tells your reader to engage in something else on your site. This can be to check out other blog posts on your page, to check out a specific product, to redeem some kind of code, to contact you, or to leave a comment.
CTAs are surprisingly effective, and one of the best web design tools that you can use to drive up engagement. Keeping folks on your site for a long time — and getting them to check out many pages — is a great way to increase SEO.
Understand Ecommerce Website Design
As you can see, an efficient ecommerce website design is key for any business to succeed. Follow the above tips, and make sure that your customers are having the best experience possible.
For more information on a great website for clothing brands, contact us today.
