Actor Kim Min-jong, who stars in the film “FIRENZE” (directed by Lee Chang-yeol), has earned the title “Man with 100 Million Views” as the movie’s promotional videos have recorded astonishing view counts on social media (SNS).

It has been confirmed that the combined views of the “FIRENZE”-related reels posted on the NOBAC IN ASIA Instagram account have surpassed a total of 100 million views. This figure proves not only its buzzworthy popularity but also the overwhelming influence of the content itself.

Marking Kim Min-jong’s return to the big screen in 20 years, the film “FIRENZE” captures the loneliness experienced by a middle-aged man and his reflections on life, set against the beautiful scenery of Florence, Italy. In the reels, Kim Min-jong—dressed in a suit—can be seen walking through the streets, drawing attention. His charismatic mature charm and deep, expressive gaze have generated a strong reaction from viewers.

In this film, Kim Min-jong plays the main character, Choi Seok-in, a man who carries the weight of life on his shoulders. His solid and heavy performance conveys the solitude and regrets of middle age with depth, and his sincere acting is expected to deliver a deep emotional resonance to audiences. Director Lee Chang-yeol, who led the production, is said to have been unable to hide his admiration for Kim’s acting on set.

Previously, the film “FIRENZE” received international recognition for its artistic quality, winning three awards (Best Picture, Best Screenplay, and Best Director) at the Global Stage Hollywood Film Festival.

Meanwhile, the film “FIRENZE” is scheduled for domestic release on November 26.

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