Fruitful Recognized for Reimagining the Relationship Between Spending and Saving

Fruitful, the financial membership helping Americans understand, organize, and optimize their finances, today announced that Fruitful Cash & Card has been named “Best Banking Card Product” by the Big Bank Theory Awards. Presented by Tearsheet, the awards celebrate the top companies and products in banking and embedded finance. Tearsheet recognized Fruitful for its work “reimagining the relationship between spending and saving.”

“We’re honored that Fruitful Cash & Card has been recognized by Tearsheet as the Best Banking Card Product,” said Sam Lewis, CEO of Fruitful. “Traditional banking products have long trapped people in cycles of fees, debt, and confusion. We set out to redesign core financial tools so they work for people, not against them—taking the stress and complexity out of money, and giving members confidence and control. This award affirms that it’s possible to build financial tools that truly serve people’s best interests.”

The Big Bank Theory Awards by Tearsheet are their premier awards program recognizing and celebrating innovation in banking and embedded finance. With this awards program, Tearsheet brings together industry leaders, innovative startups, and key incumbent players in the field to acknowledge the companies shaping the future of banking and embedded finance.

Historically, banks have partitioned checking, savings, and credit in ways that silo customers’ full financial picture, making it harder for them to track spending and manage money effectively. This model can lead to Americans becoming trapped in a cycle of overspending, surprise fees, debt, and confusion.

Fruitful is changing that by breaking down the barriers between these core financial functions and integrating one-on-one expert financial guidance. With Cash & Card, Fruitful has designed a transparent, user-friendly platform that gives members full control of their finances, enabling them to save, spend, and manage debt stress-free.

Fruitful Cash: Earnings of a Savings Account, Flexibility of a Checking Account

Fruitful Cash is a 5.00% Annual Percentage Yield¹ deposit account that combines the high earnings of a savings account with the flexibility of a traditional checking account. Members earn interest on every dollar, whether they’re saving for the future or using the funds for day-to-day expenses. This allows members to make the most of their money without compromising on flexibility. And members can open multiple accounts to suit their unique needs and goals.

But the magic of Fruitful Cash is how it works in concert with Fruitful Card.

Fruitful Card: Spend Smarter, Stress-Free

Fruitful Card is a secured charge card that prevents members from spending more than what they have, so they are always in control. Unlike traditional credit cards, which rely on creditworthiness and often lead to debt accumulation, the Fruitful Card ensures members can’t spend beyond their available funds.

The spending limit is tied directly to the available balance in their Fruitful Cash account, which functions like a credit limit—without the need to load funds separately onto the card. This guarantees that members can enjoy the benefits of cashback rewards without the fear of racking up credit card debt or carrying a balance from month to month. It also enables members to better budget without reviewing every single transaction and toggling between accounts constantly.

Every purchase made with the Fruitful Card is reflected in the member’s available balance. Funds are set aside in the Cash account to cover each transaction, and the total balance can be paid off automatically in full each month, with no interest charges and carry-over balances.

And Fruitful operates with a unique business model that prioritizes members’ well-being. Instead of profiting from debt or excessive spending, Fruitful shares the revenue from interchange fees directly with members in the form of up to 2% cash back² on every spending dollar made with Fruitful Card.

Fruitful Cash & Card are available as part of Fruitful’s $48/month essential membership that includes one-on-one financial guidance tailored to members’ unique lifestyles, goals, and stressors, seamlessly integrated with smarter, stress-free saving, spending, and investing.

About Fruitful

Fruitful is the financial membership helping Americans understand, organize, and optimize their finances. Fruitful provides one-on-one financial guidance tailored to members’ unique lifestyles, goals, and stressors, seamlessly integrated with stress-free saving, spending, and investing. Fruitful members get partnered with a supportive and judgment-free CERTIFIED FINANCIAL PLANNER™ who provides ongoing, actionable advice and easy-to-implement investment strategies to help them make the most of their money. Fruitful is less than half the cost of traditional advisory firms³, with no account fees or minimums to join, and includes 5.00% APY¹ Cash Accounts, 0% management fee investing, and up to 2% cash back² on all spending. Learn more at fruitful.com.

Disclosures

“Fruitful” refers to Fruitful, Inc. and its wholly-owned, affiliated, and separately managed subsidiaries, Fruitful Financial, LLC and Fruitful Advisory, LLC, an SEC-registered investment adviser. To learn more about Fruitful Advisory, LLC please view its Form ADV Part 2 and Form CRS available at www.adviserinfo.sec.gov. Registration with the SEC does not imply any level of skill or training. This information is provided by Fruitful for educational and illustrative purposes only and is not considered an offer, solicitation of an offer, advice, or recommendation to buy, sell, or hold any security. All investing involves risk, including the risk of losing the money you invest and past performance does not guarantee future performance. Only members of Fruitful have access to products and services across the Fruitful affiliates and subsidiaries.

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

Investment products and services provided by Fruitful Advisory, LLC are NOT FDIC INSURED, NOT BANK GUARANTEED, and MAY LOSE VALUE.

Fruitful is a financial technology company, not a bank. Deposit accounts provided by Emigrant Bank, Member FDIC. The Fruitful Card is issued by Emigrant Bank pursuant to license by Mastercard International Incorporated.

¹ The Annual Percentage Yield (APY) is accurate as of 09/09/2025. The interest rate and corresponding APY is variable and set at our discretion. Interest is compounded daily and paid monthly. Interest rates may change as often as daily without prior notice. Fees may reduce earnings.

² To be eligible for 2% cash back, Members must receive qualifying direct deposit to your Fruitful Cash Account. See full Fruitful Card Rewards Program Terms and Conditions.

³ Cost of traditional advisory firms sourced from The Kitces Report, Volume 2, 2024, Page 121. Pricing Levels.

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