American Freight Reunites with St. Jude Children's Research Hospital for Second Holiday Giving Campaign

The value retailer’s customers have donated more than $200,000 since the partnership originally launched in 2023

American Freight (AF), a leading national retailer offering customers affordable, high-quality furniture, mattresses and appliances, today announces its renewed partnership with St. Jude Children’s Research Hospital for a second annual holiday giving campaign, aiming to raise critical funds to support children battling cancer and other life-threatening diseases. From September 1-15, 2024, AF customers across the nation can contribute to this important cause at checkout, both online and in-store. To date, the campaign has already raised over $200,000 since the original partnership began in the 2023 holiday season.

“We are honored to once again support St. Jude in its mission to treat and defeat catastrophic pediatric diseases,” said Mike Gray, Chief Stores Officer at AF. “Every donation we collect is not just a financial contribution; it's a step toward making a significant impact on the lives of children battling serious illnesses both in the U.S. and across the globe. The opportunity to be a part of something so meaningful is truly humbling, and we are grateful to our customers and associates for their generosity and support in driving real change."

AF has taken a multi-faceted approach throughout its partnership with St. Jude, ensuring the fundraising campaign reaches as many people as possible. To promote donations, the retailer activated a point-of-sale feature across all its stores, allowing customers to easily contribute at checkout by rounding up their purchase price. In addition, the company provided branded signage to display in stores to increase awareness, and set up promotional tables near cash wrap areas to further highlight the cause. AF launched a dedicated landing page online and enabled donation options at checkout, complementing the campaign with social media and email outreach.

This fundraising campaign is just the beginning of AF's 2024 initiatives. The company is planning a second campaign during the holiday season, and is committed to continuously exploring new and innovative ways to raise funds throughout the year. Through these efforts, AF is not only facilitating donations but also fostering a strong connection between its brand, its customers, and the life-saving work of St. Jude Children’s Research Hospital.

About American Freight

American Freight offers high-quality furniture, mattresses and appliances at everyday low prices through its direct-to-consumer, warehouse-style stores and e-commerce site. With more than 5 million satisfied customers, American Freight has built a strong legacy of helping customers save money since 1994. The company has over 350 U.S. locations across 40 states, where customers can purchase new and open-box items and “take them home today.” American Freight also provides an array of flexible financing options and extended warranties. For more information, visit AmericanFreight.com.

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