Global In-Game Advertising Market 2024-2028: Incorporation of Natural Language Processing (NLP) with In-Game Advertising is Key Growth Driver - ResearchAndMarkets.com

The "Global In-Game Advertising Market 2024-2028" report has been added to ResearchAndMarkets.com's offering.

The global in-game advertising market is predicted to experience substantial growth over the coming years, with an expected increase of USD 6.07 billion between 2023 and 2028. This market is set to accelerate at a compound annual growth rate (CAGR) of 13.87% during the forecast period.

Key Market Drivers

Several factors underpin this anticipated market growth. Firstly, there is an increase in the number of gamers worldwide, which has been paralleled by growing partnerships between advertisers and video game companies. Additionally, the rising demand for mobile gaming and the growing popularity of dynamic in-game advertising serve as significant market accelerants.

Market Segmentation Insights

The report categorizes the in-game advertising market into segments based on platform, type, and geographical landscape. By platform, the market is divided into mobile, computing, and console. Concerning type, it encompasses static ads, dynamic ads, and advergaming. Geographically, the market is segmented into North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (MEA), and South America.

Emerging Trends to Watch

Innovation remains a pivotal element in the market's growth trajectory. The incorporation of Natural Language Processing (NLP) with in-game advertising is identified as a key trend that will drive the market forward. Additionally, the emergence of programmatic in-game advertisement and an increasing focus on native advertising are predicted to generate robust demand.

Competitive Landscape

A comprehensive vendor analysis outlines the competitive landscape, presenting opportunities for market participants to improve their positioning. Some of the leading vendors in the in-game advertising market include prominent technology and advertising firms that are focusing on expanding in-game advertisement capabilities and solutions.

The report also includes insights into upcoming trends and challenges that might impact market growth. These insights are intended to assist companies in strategizing and seizing growth opportunities as they arise.

The in-game advertising market is segmented as below:

By Platform

• Mobile
• Computing
• Console

By Type

• Static Ads
• Dynamic Ads
• Advergaming

By Geographical Landscape

• North America
• APAC
• Europe
• Middle East and Africa
• South America

Companies Profiled:

• AdInMo Ltd.
• Adverty AB
• Alphabet Inc.
• Anzu Virtual Reality Ltd.
• Bidstack Ltd.
• Digital Turbine Inc.
• HotPlay
• InMobi Pte. Ltd.
• Landvault
• Liftoff Inc.
• Microsoft Corp.
• Motive Interactive Inc.
• Playwire LLC
• RapidFire Inc.
• Unity Software Inc.
• Verizon Communications Inc.
• WAMGROUP Spa
• WPP Plc

For more information about this report visit https://www.researchandmarkets.com/r/6snv4u

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View source version on businesswire.com: https://www.businesswire.com/news/home/20240410657862/en/