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Snowflake Puts Industry-Leading Large Language and AI Models in the Hands of All Users with Snowflake Cortex

  • Snowflake unveils Snowflake Cortex, its new fully managed service that provides access to industry-leading large language models, AI models, and vector search functionality
  • Snowflake Cortex underpins the LLM-powered experiences in Snowflake, including the new Snowflake Copilot and Universal Search
  • Users of all skill sets can access a growing set of serverless functions within Snowflake Cortex to accelerate their analytics and quickly build contextualized LLM-powered apps within minutes

Snowflake (NYSE: SNOW), the Data Cloud company, today announced at its Snowday 2023 event new innovations that enable all users to securely tap into the power of generative AI with their enterprise data — regardless of their technical expertise. Snowflake is simplifying how every organization can securely derive value from generative AI with Snowflake Cortex (private preview), Snowflake’s new fully managed service that enables organizations to more easily discover, analyze, and build AI apps in the Data Cloud.

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Snowflake Puts Industry-Leading Large Language and AI Models in the Hands of All Users with Snowflake Cortex (Graphic: Business Wire)

Snowflake Puts Industry-Leading Large Language and AI Models in the Hands of All Users with Snowflake Cortex (Graphic: Business Wire)

Snowflake Cortex gives users instant access to a growing set of serverless functions that include industry-leading large language models (LLMs) such as Meta AI’s Llama 2 model, task-specific models, and advanced vector search functionality. Using these functions, teams can accelerate their analytics and quickly build contextualized LLM-powered apps within minutes. Snowflake has also built three LLM-powered experiences leveraging Snowflake Cortex to enhance user productivity including Document AI (private preview), Snowflake Copilot (private preview), and Universal Search (private preview).

“Snowflake is helping pioneer the next wave of AI innovation by providing enterprises with the data foundation and cutting-edge AI building blocks they need to create powerful AI and machine learning apps while keeping their data safe and governed,” said Sridhar Ramaswamy, SVP of AI, Snowflake. “With Snowflake Cortex, businesses can now tap into the power of large language models in seconds, build custom LLM-powered apps within minutes, and maintain flexibility and control over their data — while reimagining how all users tap into generative AI to deliver business value.”

Customers Can Easily Develop LLM-Powered Apps Using Serverless Functions with Snowflake Cortex

As a fully managed service, Snowflake Cortex gives all customers the necessary building blocks to easily harness LLMs and AI, without the need for AI expertise or complex GPU-based infrastructure management. This includes a growing set of serverless functions available with a function call in SQL or Python code. Users of all skill sets can access these functions to quickly analyze data or build AI apps — all running in Snowflake Cortex’s cost-optimized infrastructure. These new functions include:

  • Specialized Functions (private preview): A set of task-specific functions that leverage cost-effective language and AI models to accelerate everyday analytics. For any given input text, these models can detect sentiment, extract an answer, summarize the text, and translate it to a selected language. Specialized functions also include Snowflake’s existing machine learning-powered functions, including forecasting (generally available soon), anomaly detection (generally available soon), contribution explorer (public preview), and classification (private preview soon).
  • General-Purpose Functions (private preview): A set of conversational functions that leverage industry-leading open source LLMs (private preview), including the open source Llama 2 model, and high-performance Snowflake LLMs (private preview soon), including a text-to-SQL model, for users to easily “chat” with their data to support a broad range of use cases. These functions also include vector embedding and search functionality (private preview soon), so users can easily contextualize the model responses with their data to create customized apps in minutes. Snowflake is also adding vector as a native data type within the Data Cloud, helping users more efficiently run these functions against their data in Snowflake.

Streamlit in Snowflake (public preview) further helps accelerate the creation of custom LLM-powered apps, enabling users to quickly turn their data, AI models, and analytic and app functions into interactive apps written in Python. There have been over 10,000+ apps developed using Streamlit in Snowflake today (as of September 2023), with organizations including Priority Health, the health plan of Corewell Health, AppFolio, Braze, TransUnion, and more creating production-ready apps.

Snowflake Cortex Unlocks Native LLM Experiences to Increase Productivity in the Data Cloud

Snowflake is also unveiling new LLM-powered experiences built on Snowflake Cortex as the underlying service. These complete experiences include user interfaces and high-performance LLMs fully hosted and managed by Snowflake Cortex, making them ideal for business teams and analysts across organizations. To further improve productivity across the Data Cloud, Snowflake’s new LLM experiences include:

  • Snowflake Copilot (private preview): Snowflake’s new LLM-powered assistant, Snowflake Copilot, brings generative AI to everyday Snowflake coding tasks with natural language. Users can now ask questions of their data in plain text, write SQL queries against relevant data sets, refine queries and filter down insights, and more.
  • Universal Search (private preview): With Universal Search, Snowflake is unveiling new LLM-powered search functionality so users can find and start getting value from the most relevant data and apps for their use cases, faster. This includes search across a customer’s Snowflake account, including databases, views, and Iceberg Tables (public preview soon), alongside search across data and Snowflake Native Apps available on Snowflake Marketplace.
  • Document AI (private preview): Serving as Snowflake’s first LLM experience, Document AI helps enterprises use LLMs to easily extract content like invoice amounts or contractual terms from documents and fine-tune results using a visual interface and natural language. Customers are using Document AI to help their teams be smarter about their businesses, and increase efficiency in secure and scalable ways.

Snowflake Empowers Users to Fully Customize Their LLM Apps with Virtually No Limits

For more advanced users that want to fully customize their LLM apps, Snowflake is empowering them with Snowpark Container Services (public preview soon in select AWS regions), which simplifies the deployment and management of containerized workloads securely in Snowflake. Using Snowpark Container Services, developers have the flexibility to run sophisticated third-party apps, including those from commercial LLMs and vector databases, entirely in their Snowflake account. Organizations can also easily deploy, fine-tune, and manage any open source LLM within the Data Cloud.

Snowflake also unveiled advancements that make it easier for developers to build ML models and full-stack apps in the Data Cloud, enhancements to further eliminate data silos and strengthen Snowflake’s leading compliance and governance capabilities through Snowflake Horizon, and more at Snowday 2023.

Learn More:

  • Read how Snowflake Cortex is providing customers with fast, easy, and secure LLM-powered app development in this blog post.
  • Learn more about how users with little to no AI expertise can start using new experiences and functions within seconds in this blog post.
  • Stay on top of the latest news and announcements from Snowflake on LinkedIn and Twitter.

Forward Looking Statements

This press release contains express and implied forward-looking statements, including statements regarding (i) Snowflake’s business strategy, (ii) Snowflake’s products, services, and technology offerings, including those that are under development or not generally available, (iii) market growth, trends, and competitive considerations, and (iv) the integration, interoperability, and availability of Snowflake’s products with and on third-party platforms. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described under the heading “Risk Factors” and elsewhere in the Quarterly Reports on Form 10-Q and the Annual Reports on Form 10-K that Snowflake files with the Securities and Exchange Commission. In light of these risks, uncertainties, and assumptions, actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. These statements speak only as of the date the statements are first made and are based on information available to us at the time those statements are made and/or management's good faith belief as of that time. Except as required by law, Snowflake undertakes no obligation, and does not intend, to update the statements in this press release. As a result, you should not rely on any forward-looking statements as predictions of future events.

Any future product information in this press release is intended to outline general product direction. This information is not a commitment, promise, or legal obligation for us to deliver any future products, features, or functionality; and is not intended to be, and shall not be deemed to be, incorporated into any contract. The actual timing of any product, feature, or functionality that is ultimately made available may be different from what is presented in this press release.

© 2023 Snowflake Inc. All rights reserved. Snowflake, the Snowflake logo, and all other Snowflake product, feature and service names mentioned herein are registered trademarks or trademarks of Snowflake Inc. in the United States and other countries. All other brand names or logos mentioned or used herein are for identification purposes only and may be the trademarks of their respective holder(s). Snowflake may not be associated with, or be sponsored or endorsed by, any such holder(s).

About Snowflake

Snowflake enables every organization to mobilize their data with Snowflake’s Data Cloud. Customers use the Data Cloud to unite siloed data, discover and securely share data, power data applications, and execute diverse AI/ML and analytic workloads. Wherever data or users live, Snowflake delivers a single data experience that spans multiple clouds and geographies. Thousands of customers across many industries, including 639 of the 2023 Forbes Global 2000 (G2K) as of July 31, 2023, use Snowflake Data Cloud to power their businesses. Learn more at


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