Celebrity fans, viral buzz, and 75,000+ downloads in first week
LOS ANGELES, CA, December 18, 2025 /24-7PressRelease/ -- With the holidays fast approaching and families searching for simple ways to create meaningful seasonal magic, a new app is quickly becoming this year's must-have holiday tradition. Elf Watch, a family-friendly app created by UK entrepreneur and mother of four Kirsten Boisvert, is redefining how parents keep the beloved "elf" tradition alive—without the stress.
Launched just a few weeks ago, Elf Watch has already surpassed 75,000 downloads, striking a chord with busy parents worldwide and earning enthusiastic support from celebrity fans including Meghan Trainor, Real Housewives of New Jersey star Danielle Cabral, EastEnders actress Jan Jossa, UK film and TV star Catherine Tyldesley, and designer Dee Hilfiger, among others.
Designed with modern families in mind, Elf Watch allows parents to "catch" their child's elf causing mischief—right inside their own home. Instead of staying up late staging elaborate scenes, parents simply snap a photo of any room, choose from 25 mischievous elf prompts, and the app instantly generates a 10-second personalized video showing the elf performing that exact action. The next morning, children wake up convinced the elf was truly there.
"Families want real magic without added pressure," says Boisvert. "Elf Watch was created to keep the wonder alive while making life easier for parents—especially during the busiest time of year."
Boisvert, who previously spent over a decade working in finance, stepped away from her career to raise her family. The inspiration for Elf Watch came directly from her son, who repeatedly asked if they could "catch their elf on camera." That simple question sparked an idea that quickly evolved into a globally downloaded app.
Early parent feedback has praised Elf Watch as a winning blend of imagination, convenience, and joy, offering fresh "video evidence" that delights younger children and reignites belief for older ones. Many parents describe it as a low-stress way to preserve a cherished holiday tradition while creating unforgettable family moments.
Despite launching without a major marketing budget, Elf Watch has gained massive traction online, amassing 7.8 million views in just 30 days through organic social sharing and influencer support. The app's viral growth has positioned it as one of the season's standout family tech stories.
Looking ahead, the team behind Elf Watch is already planning expansions beyond Christmas, with new magical characters—including the Tooth Fairy and Easter Bunny—in development, as well as merchandise partnerships for future holiday seasons.
Elf Watch is available now on both Apple App Store and Google Play for iPhone and Android devices. Video bundles and seasonal passes are also available via elf.watch.
Media outlets interested in holiday-friendly content and/or last minute holiday ideas for the family may request demos, screenshots, or sample reaction videos from real families. Interviews with creator Kirsten Boisvert are also available upon request.
Suggested Story Angles:
• Family tech that fosters real holiday magic
• Low-stress ways to keep the elf tradition alive
• Parents using technology to create wonder at home
• Simple, joyful holiday moments powered by innovation
For press inquiries, demos, or interview requests, please contact: Mosaic PR: Tad Hamilton / tad@mosaicpr.com.
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