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Alliance Insurance Services Announces Partnership with ReFocus AI to Increase Retention

By: PRLog

Broker improves customer experience with AI-powered churn analytics

WINSTON-SALEM, N.C. - Jan. 4, 2023 - PRLog -- Alliance Insurance Services is pleased to announce a new partnership with ReFocus AI, through which the two organizations will use machine learning to predict customer attrition and recommend retention actions for the brokerage.

Industry experts estimate that acquiring a new policyholder is 5-25x more expensive than retaining an existing one, but until now, there was no way to predictively anticipate if an account would churn. ReFocus AI's Converge platform offers a unique, turnkey solution that allows brokers to leverage the predictive power of their policyholder data to pinpoint the ideal retention action to reduce churn by as much as 25%.

"The ReFocus AI platform allows us to better serve our clients by understanding their concerns and how best we can serve them," says Christopher Cook, CEO of Alliance. "These insights will help us realize growth and prioritize our efforts around renewals. We believe that AI-powered churn analytics will result in higher customer retention and significantly better customer experiences."

"We are excited about working with Alliance to improve retention and better service their customers," says Colby Tunick, CEO at ReFocus AI. "We are proud to add a forward-thinking organization such as Alliance to our growing list of insurers and brokers who are leveraging the Converge platform for unmatched retention analytics."

About Alliance Insurance Services

We first opened our doors in 2004, all bright-eyed and optimistic about helping people with a product that they had to have but usually didn't know much about.  Since the beginning, our founder Christopher Cook has stressed a focus on treating people as family and never selling someone something that they don't need. Now, having grown to a 5 location, 30-member team serving over 8000 clients, Alliance Insurance Services continues to live its founding values. Learn more at

About ReFocus AI

ReFocus AI is an account servicing platform that pinpoints which policyholders are most likely to leave at their expiration date with 90 percent accuracy up to six months before the renewal date. The machine learning platform automates attrition detection for small and mid-sized personal & commercial Property & Casualty accounts. On average, ReFocus clients have increased policyholder retention by 20-25 percent. Learn more at

Media Contact
Colby Tunick, CEO
ReFocus AI

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