Amir Movafaghi moves to advisory role, leaving a legacy of growth and innovation

Mixpanel, a global leader in digital analytics, announced today that Jen Taylor will join the company as CEO. She succeeds Amir Movafaghi, who led the company for the past nine years. Her focus will be to deliver an AI-first analytics platform to continue to accelerate innovation and growth.

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Jen Taylor

In recent months, Mixpanel has expanded from product analytics into a fully integrated digital analytics platform. New capabilities such as warehouse connectors and Mirror enable customers to unify disparate data sources and run self-service analysis for a complete, real-time view of their business. The addition of Session Replay and experimentation tools further centralizes customer insights, while the launch of Metric Trees simplifies how companies define, align, and visualize key metrics. Together, these innovations give teams faster, clearer insights to drive the outcomes that matter most.

This change comes at a moment of incredible strength for Mixpanel with double-digit annual growth, consistent profitability, and a product that has scaled into one of the leading digital analytics solutions in the world. Industry leaders including LG, Rakuten Viber and Experian rely on Mixpanel to power critical decisions that fuel business growth and customer delight, underscoring the company’s momentum and opportunity under Taylor’s leadership.

“We needed the right person to lead Mixpanel into the future — someone who understands our culture and values and aligns with the company we want to keep building,” said Movafaghi. “Jen exceeds all those requirements, with a proven track record at inspiring brands where she led with a customer-focused mindset and operational clarity and developed world-class teams. With Jen at the helm, Mixpanel is poised to accelerate innovation and scale as the leader in digital analytics.”

Movafaghi will shift to an advisory capacity with the company to support Taylor, the board and Mixpanel’s continued growth. He also plans to take some personal time to reflect and write about his journey for his children, a way to capture the experiences and moments that shaped him before embarking on his next chapter.

“Amir’s leadership and the correlated innovations at Mixpanel are extraordinary,” said Taylor. “We are at a transformational moment where AI is reshaping how teams access insights and make decisions. Mixpanel has the product, the people, and the momentum to lead this next era of analytics. I’m excited to build on that strong foundation — working closely with our teams and customers to accelerate innovation and deliver enduring impact.”

"Amir has provided outstanding leadership as CEO over the past nine years, building an organization that is well positioned to scale to the next level,” said Peter Levine, Mixpanel board member and General Partner at Andreessen Horowitz. “In addition to his many professional accomplishments at Mixpanel, I have also valued the strong personal relationship we have developed along the way. I am deeply grateful for both."

Taylor was most recently President at Plaid, where she built and scaled teams across product, marketing and operations functions. She was previously the Chief Product Officer of Cloudflare, where she helped grow the company from $100 million to $1 billion in revenue through the transition from single product to multi-product solutions and the evolution into a global business serving customers across all segments. Taylor also held senior executive positions at Salesforce, where she led several initiatives for the company’s search and data initiatives. Earlier in her career she led product and marketing efforts at Facebook and Adobe.

“On behalf of the board, I’m thrilled to welcome Jen Taylor as Mixpanel’s new CEO,” said Dewey Awad, Mixpanel board member and Partner at Bain Capital. “Jen has a remarkable track record of building customer-focused products and leading high-performing teams. As AI reshapes the technology landscape, we are confident she will guide Mixpanel to expand its impact and deliver even more powerful analytic solutions for our customers.”

About Mixpanel

Mixpanel is a global digital analytics platform trusted by thousands of companies. By turning user behavior data into actionable insights, Mixpanel helps teams build better products and websites through continuous innovation.

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