Proven Sales Leader to Drive Next Phase of Growth and Customer-Centric Strategy

Continental Battery Systems (CBS), a leading national distributor of batteries and battery accessories, today announced the promotion of John Rauco to the role of Chief Commercial Officer (CCO). Rauco most recently served as Senior Vice President of Sales, where he played a pivotal role in accelerating growth, deepening customer relationships and advancing the company’s integrated national go-to-market strategy.

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John Rauco, Chief Commercial Officer, has been a driving force behind Continental Battery System's national expansion and customer-first growth strategy.

In his expanded role, Rauco will oversee all commercial functions, including sales, marketing, pricing and strategic customer engagement. He will report directly to CEO Chris Alberta and will continue to shape the company’s commercial direction with a focus on delivering customer value, optimizing performance and driving long-term, sustainable growth.

“John has been a transformational leader at CBS,” said Chris Alberta, CEO of Continental Battery Systems. “His ability to align our commercial strategy with customer needs has been a cornerstone of our recent success. As CCO, John will play a critical role in scaling our platform and unlocking new opportunities in a rapidly evolving marketplace.”

Since joining the company in 2020, Rauco has been a key architect of CBS’ national expansion. He led the build-out of a high-performing sales organization, guided the seamless integration of over 25 acquisitions and championed initiatives that enhanced the company’s commercial agility and market responsiveness.

“I’m honored to take on this role at such a pivotal time,” said Rauco. “Our mission is clear: to deliver meaningful value through performance, reliability and innovation. As both our industry and the broader economy face ongoing disruption, I’m focused on helping our team stay agile, solve problems quickly and build stronger, lasting partnerships across our markets.”

This leadership transition reflects CBS’ ongoing commitment to a “customer-first” focus, strategic growth and industry leadership to face rapidly-growing demand.

About Continental Battery Systems

Founded in 1932, Continental Battery Systems is a leading distributor of batteries and battery accessories, serving a wide range of industries including automotive, commercial, marine, RV, solar and industrial. With a rapidly expanding national footprint and a deep focus on customer service, CBS is committed to leading the charge through innovative battery solutions and a customer-first culture.

Learn more at www.gocbs.com.

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