Macy’s and Lindt bring elegance and spectacle to this year’s Parade with the debut of the “Master Chocolatier Ballroom” float

Lindt & Sprüngli, the leading premium chocolate company renowned for delivering enchanting chocolate experiences, is proud to announce the debut of the Lindt “Master Chocolatier Ballroom” float on Thursday, Nov. 27 in the 99^th Macy’s Thanksgiving Day Parade^®. Alongside larger-than-life balloons, talented performance groups and festive surprises and delights, LINDOR brand’s new float will bring its signature smooth-melting chocolate bliss to millions of viewers as part of one of the world’s most beloved holiday traditions.

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Macy’s and Lindt bring elegance and spectacle to the 99th Macy's Thanksgiving Day Parade® with the debut of the Lindt “Master Chocolatier Ballroom” float

The Lindt Master Chocolatier cordially invites you to the Ballroom for an indulgent experience where troubles melt away and decadence is centerstage. As you’re whisked away to the dance floor, notice the golden lace ironwork that mimics the wrapper of a LINDOR Truffle and the grand spiral staircase topped with an enchanted centerpiece - an ode to LINDOR's origins as a holiday ornament.

“We’re thrilled to invite chocolate lovers everywhere to discover the magic of LINDOR in a special and enchanting way,” said Melissa Mendoza, VP of Marketing at Lindt & Sprüngli (USA). “Our float is an invitation to melt into the moment and savor the sweetness of the holidays together. We hope all Parade-goers and viewers enjoy this spark of joy from Lindt’s Master Chocolatiers.”

With a longstanding heritage of chocolate craftsmanship and innovation, Lindt & Sprüngli continues to enchant the world with chocolate. Since its creation in 1949, LINDOR has been synonymous with moments of pure indulgence, inviting people everywhere to pause, savor, and mark life’s little chapters with a luxurious treat. Today, LINDOR is produced in more than thirty flavors, with the Milk Chocolate LINDOR Truffle remaining the quintessential recipe with its’ firm shell and smooth melting milk chocolate filling.

“We are delighted to welcome Lindt’s elegant float to this year’s Parade lineup for its debut appearance,” said Jordan Dabby, Macy’s Parade producer. “This November, Parade fans of all ages, and chocolate lovers everywhere, will be enchanted as this decadent, beautifully designed float makes its graceful journey down the Parade route on Thanksgiving morning.”

Tune In for a Taste of Holiday Wonder

Don’t miss this moment of holiday joy as the Lindt “Master Chocolatier Ballroom” float makes its grand debut at the 99^th Macy’s Thanksgiving Day Parade, which will air Thursday, Nov. 27 in the U.S. on NBC and stream on Peacock from 8:30 a.m. to 12:00 p.m., in all time zones.

To follow and participate in the excitement, check out @Lindt_USA and @macys on various social platforms and follow #MacysParade, #LINDOR and #LindtLove. For more information about the Parade, visit macys.com/parade and sign up at LindtUSA.com to be the first to hear about seasonal launches, exclusive offers, and more ways to celebrate your favorite holiday moments with Lindt.

About Lindt & Sprüngli

Lindt & Sprüngli has been enchanting the world with chocolate for 180 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate product sector. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 38 subsidiaries and branch offices in around 560 of its own stores as well as via a network of more than 100 independent distributors around the globe. With around 15,000 employees, the Lindt & Sprüngli Group reported sales of CHF 5.47 billion in 2024.

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