The certification marks HeyMarvin’s move from self-assessed AI trust practices to an independently audited global standard, giving customers even greater confidence in the company’s responsible approach to AI.

HeyMarvin, the only AI-native customer feedback repository, today announced it has achieved ISO/IEC 42001 certification, the international standard for responsible artificial intelligence (AI) management.

The certification reinforces HeyMarvin’s commitment to building AI that is not only powerful, but principled — prioritizing trust, transparency, and accountability across every stage of development. This recognition also complements HeyMarvin’s existing ISO 27001, HIPAA, GDPR, and SOC 2 frameworks, extending its strong foundation of data security into the realm of responsible AI governance.

Before ISO certification, HeyMarvin followed the NIST AI Risk Management Framework, a U.S.-based, self-attested model for AI governance. The move to ISO 42001 establishes a higher, independently audited standard — one recognized globally for its rigor in validating responsible AI systems.

“Our customers trust us with their most valuable customer feedback and market insights, and they deserve independent proof that our AI is built responsibly,” said Prayag Narula, Co-Founder and CEO of HeyMarvin. “This certification gives them that confidence. It’s not just about checking a box. It’s about showing that we take their trust seriously.”

About ISO/IEC 42001 Certification

ISO 42001 is the world’s first international standard for managing artificial intelligence responsibly. It provides a framework for organizations to design, develop, and deploy AI systems that are secure, transparent, and aligned with ethical principles. Certification requires a rigorous assessment of the policies, processes, and controls that govern how AI is created and maintained within an organization.

Why This Matters for HeyMarvin Customers

This milestone empowers HeyMarvin customers to move forward with even greater confidence in using HeyMarvin’s AI-powered workflows to inform product and research decisions. Procurement teams can trust that HeyMarvin meets globally recognized standards for data privacy, fairness, and transparency — all while helping to streamline vendor approvals and reduce compliance risk.

The certification also ensures that HeyMarvin’s AI Management System includes structured processes to identify and mitigate AI-specific risks, such as algorithmic bias, data privacy violations, and security vulnerabilities. In short, it offers validation that HeyMarvin’s technology is built on a foundation of ethical integrity and robust security.

Future-Proofing Against Emerging AI Regulations

ISO 42001 aligns closely with global AI policies, such as the EU AI Act and evolving U.S. frameworks. By earning certification at this early stage in the company’s growth, HeyMarvin demonstrates readiness for the next generation of AI regulation. This offers its customers peace of mind that their research and data operations are supported by a partner built for compliance and long-term trust.

ISO 42001 is one part of HeyMarvin’s larger effort to ensure data integrity and ethical AI adoption. The company continues to strengthen its governance practices and evolve its internal frameworks to meet — and exceed — global standards for privacy, security, and responsible technology.

“What I appreciate about ISO 42001 is that it goes beyond the technical side of AI to put governance and ethics at the center,” Narula said. “We believe it will become the global benchmark for responsible AI, and achieving certification early reflects HeyMarvin’s commitment to leading with foresight, transparency, and care.”

About HeyMarvin

HeyMarvin connects every person in an organization with unfiltered customer feedback to make them more customer-centric. HeyMarvin is an AI-native customer feedback repository that brings together primary research and passive feedback channels collected through sales interactions, support tickets, and more. With advanced AI agents, HeyMarvin empowers product and research teams to capture and interpret customer insights at warp speed. Through a user-friendly AI interface, insights become instantly accessible organization-wide, enabling faster decisions and keeping every team aligned with customer needs. For more information, please visit heymarvin.com.

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“Our customers trust us with their most valuable customer feedback and market insights, and they deserve independent proof that our AI is built responsibly,” said Prayag Narula, Co-Founder and CEO of HeyMarvin.