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Survey Shows Top-Down Pressure to Adopt Generative AI, But Just 30% of Enterprises are Ready to Do So Today

Survey of 900 C-Suite and Other Top Enterprise Executives Globally Reveals:

  • 2 in 3 top business leaders worry about generative AI’s consequences -- especially as it relates to bias and disinformation
  • Almost 9 of 10 executives understand the merits and potential of generative AI
  • Data complexity remains daunting, with 85% of respondents seeing little change or fearing greater challenges in the next two years


Executives at large enterprises across the globe are facing unprecedented pressures around adopting generative artificial intelligence (GenAI), addressing ever-increasing data complexity, and managing a growing skills gap. That’s according to a new IDC survey, sponsored by Teradata* (NYSE: TDC).

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There are emerging challenges in adoption and trust for generative AI, according to new survey by IDC, sponsored by Teradata.(Graphic: Business Wire)

There are emerging challenges in adoption and trust for generative AI, according to new survey by IDC, sponsored by Teradata.(Graphic: Business Wire)

GenAI: Ready or Not, Here We Come!

Although nearly 80% of the 900 global executives surveyed had a high or significant level of trust that GenAI could be leveraged for their company’s future offerings and operations, more work is to be done. Eighty-six percent of respondents agree more governance is needed to ensure the quality and integrity of GenAI insights, and 66% also expressed concerns around GenAI’s potential for bias and disinformation.

Also in question is the growing skills gap around GenAI, with just 30% saying they are extremely prepared or ready to leverage GenAI today, and only 42% completely agreeing they will have the skills in place to implement GenAI in 6 to 12 months. Nonetheless, the pressure to implement is mounting, with 56% confirming they are under “high” or “significant” pressure to leverage GenAI within their organization in the next 6 to 12 months.

Moreover, while 89% of those surveyed said they understand GenAI’s merits and potential, not all are convinced it will remain the darling of public opinion it is today: Surprisingly, 57% believe interest in GenAI will fade with time.

Doing the Right Things

The survey also explored concerns around data privacy and ethics, particularly with ChatGPT becoming a near-overnight phenomenon. Across the globe, companies said data ethics and the responsible use of data was paramount (92% of respondents) and 97% said they were intimately familiar with data ethics and the responsible use of data within their own organizations. Nearly 9 in 10 respondents confirmed they have a formal ethical data resource or board in place.

The survey also showed companies are becoming digitally mature, with 54% saying the information flow within their organizations is either very unconstrained or highly unconstrained and free flowing.

  • 49% said their companies do a better than average job and 33% said they perform at an expert level of creating value from the data available within their organizations.

IT Complexity is on the Rise

The survey also revealed the extent to which executives say their organizations have been impacted by major corporate changes over the last two years. Those polled noted their companies have seen a new or significantly increased focus on economic challenges and geopolitical changes/supply chain disruptions/wars/inflation (47% said this is true); a growing influx in work-from-home and hybrid work (47% noted this is true); and an increased focus on environmental/social and corporate governance (53% said this is true).

With these additional pressures in place, it may not be surprising that nearly 70% of the respondents noted data complexity in their organization had increased, with 20% saying they have felt “significantly more complexity” in the last 24 months.

  • 85% said the complexity will remain constant or increase in the next two years
  • 20% remain convinced data problems will become significantly more complex.

*Source: IDC Executive Preview, sponsored by Teradata, The Possibilities and Realities of Generative AI, IDC # US51015023, July 2023. The research was conducted among 900 senior executives across the US, Europe, and Asia in March, 2023. For more information, visit

About Teradata

Teradata is the connected multi-cloud data platform for enterprise analytics company. Our enterprise analytics solve business challenges from start to scale. Only Teradata gives you the flexibility to handle the massive and mixed data workloads of the future, today. Learn more at

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