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Afterpay Inspires More Choice and Flexibility This Holiday Season

With a host of omnichannel programming, Afterpay offers shoppers financial flexibility through unique deals, new brands, in-person events, and more

Afterpay’s suite of flexible payment solutions is a valuable budgeting tool as 67%1 of consumers look to Buy Now, Pay Later (BNPL) services to ease the stress of holiday shopping

With the festive season upon us, Afterpay is making it easier for consumers to discover, shop, and save through its evolved commerce platform. Armed with Afterpay’s lineup of flexible payment solutions, consumers can access app exclusives, new brands, and in-person experiences this season. From gifting to hosting and everything in between, there is a unique experience that can be unlocked by everyone – no matter how they celebrate.

New Brands and More Ways to Pay

From curated gift guides to exclusive top brands, the Afterpay app has quickly evolved into a top commerce destination, inspiring consumers to discover new brands and enabling them to shop for everything they need with flexible payments. Recent research found that two in five Americans plan to use BNPL to help them budget and manage their finances this holiday season, where Afterpay has been recognized as the most trusted BNPL offering among those who have tried it.1 With savings top of mind, consumers can access discounts of up to 80% as well as enter for a chance to win a $10k giveaway between November 6-19 by shopping through the Afterpay app.2

Consumers can purchase holiday gifts from Afterpay’s vast network of hundreds of thousands of leading brands this season including Aritzia, Carter’s, Dyson, Haus Labs by Lady Gaga, Little Planet, LovelySkin, Maurices, Oakley, OshKosh B’gosh, PUMA, REVOLVE, Skip Hop, The Good Feet Store, and Ulta Beauty. Whether shopping in person or online, customers can select one of Afterpay’s flexible payment solutions at checkout to either pay later, monthly, in-app, or in-store.3

“We are proud to offer a robust suite of solutions to enable the best choice at checkout for consumers who are looking for more flexibility during the holiday season. With the Afterpay shopping app, shoppers can use it as a source of inspiration to easily discover the things they want and need while paying over time,” said Alex Fisher, Head of Revenue, Afterpay and Cash App.

Join Afterpay’s Gifting Events

With the bulk of shoppers planning to finish their holiday shopping in November, Afterpay invites consumers to retail activities that allow shoppers to celebrate the holidays their way throughout the season. In partnership with Caruso, Afterpay will launch a Black Friday pop-up activation that rewards shoppers with exclusive holiday deals throughout the busiest shopping weekend of the year. Consumers equipped with the Afterpay app can unlock exclusive holiday deals from participating Afterpay merchant partners such as DICK’s Sporting Goods, Nordstrom, PetSmart, Sephora, and Wayfair. The event will be hosted at The Grove from November 24 through November 26.

For those who prefer to wait until December, Afterpay’s Holiday HQ is the one-stop inspirational-shop when looking for ideas on the perfect last minute gift or party look. Consumers will be invited to explore holiday must-haves, choose from trending beauty looks, create personalized gifts, and more. The events will be hosted at Topanga Village in Los Angeles, on the following dates:

  • December 1-3 presented by Nordstrom
  • December 15-17 presented by Sephora

To access the best holiday deals, drops, and rewards, consumers can download the Afterpay app on iOS and Android.

About Afterpay

Afterpay is transforming the way we pay by allowing anyone to buy products immediately and pay over time - enabling simple, transparent and responsible spending. We are on a mission to power an economy in which everyone wins.

Afterpay is offered by thousands of the world’s favorite retailers and used by millions of active global customers. Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, where it is known as Clearpay. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).

1The Economic Impact of Buy Now Pay Later by Afterpay and Oxford Economics

2Terms & conditions apply. Visit for full terms.

3Afterpay availability varies and is dependent on each merchant partner

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