Marketing professionals will learn how to embrace innovation and enter the next chapter of advertising on the open internet today
Quantcast, the advertising technology company and creator of an innovative intelligent audience platform, today announced a virtual event to help industry professionals prepare for the shift to advertising without third-party cookies. “The Cookie is Crumbling. Are You Ready?,” hosted in partnership with Advertising Week, will take place on Thursday, January 27 at 10am PT / 1pm ET.
The countdown to Google’s deprecation of the third-party cookie is on. This impending shift has been greeted with apprehension by many. But, with change comes an opportunity to invest in multiple approaches to understand audiences, value advertising and measure results. Rohini Sen, Head of Insights at Quantcast, and Ruth Mortimer, Managing Director of Advertising Week, will lead a robust discussion about how brands and agencies can prepare now for this monumental change in advertising. They will explore innovative solutions that operate in cookieless environments today and share how advertisers can reap a competitive advantage by accessing new audiences, more inventory and more scaled results now. Attendees will also hear from agencies advertising with clients in cookieless environments today, including:
- Joseph McKenna, Head of Programmatic, UK & Worldwide, m/SIX
- Justin Scarborough, Senior Director, Programmatic, PMG
- Taylor Bentley, Senior Programmatic Media Manager, PMG
Register here to attend this virtual event.
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006. Learn more at https://www.quantcast.com/ and follow us on LinkedIn, Twitter, Instagram, and Facebook.