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SAN DIEGO, CA / ACCESSWIRE / May 4, 2023 / RF Industries, Ltd, (NASDAQ:RFIL), a national manufacturer and marketer of interconnect products and systems, today announced plans to roll out a new brand identity across its parent company and subsidiaries. The new brand identity will embrace RF Industries' history and affirm its significant evolution of product offerings and solutions.
"RF Industries is a vastly different company than when it was founded in 1979. Since I joined the company over five years ago, our team has worked diligently to grow our traditional product lines and to strategically acquire companies that would propel us into technologically advanced connectivity solutions. Today, on the cusp of our 45th anniversary, RF Industries has greatly expanded our value proposition to our customers, which include all Tier 1 wireless carriers. Our team agreed that a new brand identity reflecting our transformation, while still honoring our long and well-established market reputation as RFI, was both timely and appropriate," said Robert Dawson, President and CEO of RF Industries.
The rebranding will begin with the parent company and subsequently roll out across many of its product lines and subsidiaries. The rebranding initiative will include a new logo, corporate image and redesign of the website. The company anticipates that the corporate re-branding will be completed by the end of the calendar year.
Dawson added, "While our name is not changing, we are refreshing our logo to an updated, modern color palette. We will also launch a new brand architecture and strategy that associates our corporate positioning with our house of brands, and creates touch points that connect customers to our brands, such as our website and collateral materials. This rebranding reflects our strategic initiative to enter new markets and service new customers, while never forgetting our roots. After a record year in 2022, all of us at RF Industries are excited for our next phase of growth and success. I appreciate the support of our employees, customers, and shareholders."
To read more about the recent history and transformation of RF Industries, please visit https://rfindustries.com/investor-overview/ to read the recent CEO Letter to Shareholders.
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About RF Industries
RF Industries designs and manufactures a broad range of interconnect products across diversified, growing markets, including wireless/wireline telecom, data communications and industrial. The Company's products include high-performance components such as RF connectors and adapters, RF passives including dividers, directional couplers and filters, coaxial cables, data cables, wire harnesses, fiber optic cables, custom cabling, energy-efficient cooling systems and integrated small cell enclosures. The Company is headquartered in San Diego, California with additional operations in Long Island, New York, Vista, California, Milford, Connecticut, North Kingstown, Rhode Island and Parsippany, New Jersey. Please visit the RF Industries website at www.rfindustries.com.
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SOURCE: RF Industries, Ltd.
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