The lessons shared on the DesignRush Podcast are clear: authentic culture fuels business performance.

Miami, Florida--(Newsfile Corp. - September 12, 2025) - On episode 106 of the DesignRush Podcast, Erika Heald, CEO & founder of marketing agency Erika Heald Marketing Consulting, shares how companies can embed culture into every step so they can scale while keeping their messaging authentic.

Source: DesignRush

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In the episode, Heald outlines a proven framework for aligning culture and content to scale authentically, from onboarding to employee advocacy, and governance to customer storytelling.

Key takeaways from the episode include:

• Culture Can't Be Faked: A healthy internal culture empowers employees to advocate for the brand, while toxic workplaces eventually leak out through content and employee voices.
• Onboarding as Advocacy: Beyond orientation, onboarding should coach employees to represent the brand online, turning new hires into confident ambassadors from day one.
• Human-Centered Content: Real employees and subject matter experts build credibility. Real voices make content credible at every stage of growth.
• Consistency Creates Trust: Relentlessly on-brand culture and content ensure no one confuses the company's message with anyone else's.
• Governance Protects Authenticity: Tools like brand voice charts, style guides, and taxonomies ensure culture and values scale consistently across every channel.

Want to be a guest on the DesignRush Podcast? Email spotlight@designrush.com to get featured.

About DesignRush

DesignRush is a media platform and a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.

About Erika Heald

Erika Heald is a B2B content marketing strategist and founder of Erika Heald Marketing Consulting, where she helps organizations scale with authentic storytelling, content governance, and executive thought leadership. She also hosts the #ContentChat community on LinkedIn and is recognized by SEMrush as one of the Top 100 Influencers in Content Marketing.

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