Sprinkles to Launch Cupcake Bites in September – Big Flavor in a Perfectly Snackable Bite

September 09, 2025 at 09:00 AM EDT

Brand Also to Expand Portfolio of Cupcake Cups with Limited-Edition Seasonal Flavors

Sprinkles Chocolate, the CPG extension of the famous cupcake bakery, is reimagining cupcake indulgence with the national debut of Sprinkles Cupcake Bites, a bite-sized innovation that brings bakery-style flavor and texture into an irresistibly snackable format. Alongside the launch, the brand is also expanding its popular Cupcake Cups line with new, limited edition seasonal flavors, offering consumers even more ways to enjoy Sprinkles beyond the bakery.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250908112084/en/

Sprinkles Launches Cupcake Bites

Cupcake Bites feature a soft, cupcake-like center coated in rich, frosting-flavored shells — delivering all the nostalgia and flavor of Sprinkles' classic cupcakes in a grab-and-go format made for lunchboxes, snack drawers, and sweet cravings of all kinds.

The debut Cupcake Bites flavor lineup includes:

Birthday Cake – Soft vanilla cupcake center with birthday cake frosting and rainbow sprinkles (will be available on Amazon and in Sprouts in September).
Cookie Dough – Classic cookie dough flavor with a sweet frosting shell and cookie crumbles (will be available on Amazon and in Sprouts in September).
Red Velvet – Rich red velvet cupcake center with a smooth cream cheese-flavored coating (will be available on Amazon and in Sprouts in September).
Cookies & Cream – Chocolatey cake blended with cookies & cream frosting and crunchy cookie bits (will be available as an exclusive in Sprouts in September).

“We’re excited to introduce Cupcake Bites as the next evolution of our brand,” says Ashley Rogers, CEO of Sprinkles CPG. “It marks a meaningful step into a new snacking category, bringing the flavors and textures of Sprinkles’ iconic cupcakes into a format that fits seamlessly into today’s consumer routines. Together with the seasonal expansion of our Cupcake Cups, it shows how we’re building momentum for the brand — driving innovation and growth with new formats that deliver more ways to enjoy Sprinkles every day.”

The seasonal expansion of the Cupcake Cups portfolio is a natural evolution for the brand. Since launching last year with flavors like Red Velvet, Birthday Cake, and Double Chocolate, Cupcake Cups have brought the taste of Sprinkles’ iconic cupcakes into an indulgent, portable format. This fall, the lineup will expand with four new limited-edition seasonal varieties available exclusively at Whole Foods, inspired by trending flavor profiles that tap into consumer cravings and make the holidays even sweeter.

The seasonal Cupcake Cups lineup includes:

Pumpkin Spice – A fall-inspired white chocolate treat filled with pumpkin flavored frosting, and topped with graham cookie crumbles (launching at Whole Foods 10/1 and Amazon 10/15).
Apple Pie – A cozy autumn classic; white chocolate filled with apple pie flavored frosting flavored, topped with graham crumbles (launching at Whole Foods 10/1 and Amazon 10/15).
Hot Cocoa – A winter warm-up of milk chocolate filled with marshmallow flavored frosting, topped with marshmallow crumbles (launching at Whole Foods 11/1 and Amazon 11/15).
Christmas Cookie – A festive holiday treat of white chocolate filled with sugar cookie frosting, topped with red and green sprinkles (launching at Whole Foods 11/1 and Amazon 11/15).

About Sprinkles & Sprinkles Chocolate:

Sprinkles revolutionized the premium dessert industry with the world’s first cupcake bakery in Beverly Hills in 2005, sparking a global cupcake phenomenon. Now, with Sprinkles Chocolate, the brand brings its iconic flavors to the candy aisle in indulgent chocolate treats. The Cupcake Cups collection, featuring flavors like Red Velvet, Dark Chocolate Brownie, and Birthday Cake, and the Sprinkles Chocolate Bars, including Salted Caramel and Sprinkle White Chocolate are available through the brand’s website and at select retailers across the country. With a focus on playful indulgence and premium craftsmanship, Sprinkles Chocolate is redefining how chocolate lovers experience their favorite flavors. Committed to quality and sustainability, all products are gluten-free, Kosher, and Rainforest Alliance Certified, ensuring responsibly sourced indulgence. For more information, visit sprinkleschocolate.com.