Sove Sweets is the girl-coded better-for-you snack the market’s been missing set to launch on September 16, 2025 on Kickstarter.com. With curated flavor combinations that make sense together in the real world: strawberry kiwi, watermelon yuzu, and peach white tea. Sove delivers an elevated approach to indulgences without guilt.

Founded by Sophie Annaston, Sove Sweets was created out of a desire to disrupt the better-for-you space with something personal, intentional, and grown-up. Not childhood nostalgia. Not pseudoscientific superfoods. Just clean candy designed for mindful women, combining sophisticated flavor profiles with a sense of community, aesthetic design, and self-care at its core.

“Better-for-you brands tell similar stories and sell more of the same. My story is different. I didn’t have an unhealthy relationship with sugar—I just couldn’t find anything that met my standards or spoke to me as a consumer. So I took it as a challenge and created what was missing. Sove isn’t just candy; it’s setting a new standard.” — Sophie Annaston, The Story Behind Sove Sweets, Substack

Candy proved it could be cleaner, but it hasn’t been reinvented. cSweets distinguishes itself from existing brands through sophisticated yet elevated flavors, a satisfying chew, intentional package design, and a community-driven launch.

Sove Sweets Inc. is a U.S.-based better-for-you candy brand creating micro indulgences with meaning. The company combines elevated flavor profiles with intentional design and community-driven growth. Learn more at Kickstarter or visit sovesweets.com.

Media Contact
Company Name: Sové Sweets Inc.
Contact Person: Sophie Annaston
Email: Send Email
Country: United States
Website: https://www.sophieannaston.com/