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Dale Earnhardt Jr. and Brett Favre Let Consumers Know “You Can Count on Wrangler®”

Long trusted for offering durable and comfortable clothing, the Wrangler® brand is reaffirming the confidence consumers have in its apparel basics by introducing its “You Can Count on Wrangler®” Fall 2009 marketing campaign. The brand’s two mass-market line extensions, Wrangler Jeans Co.TM and Wrangler Five Star Premium DenimTM, will launch new ads this month featuring each line’s all-star endorsee, NASCAR driver Dale Earnhardt Jr. and NFL great Brett Favre, respectively.

The new TV, print, radio and Web spots highlight both lines’ commitment to offering male consumers the best value possible – top quality clothing priced right at less than $20. Featuring durable construction, premium fabrics and updated hardware, the Wrangler® brand strives for complete consumer satisfaction with a one-year full warranty on all products.

“In today’s economic climate, consumers are demanding value in both price point and quality more than ever before,” said Craig Errington, vice president of Wrangler® marketing. “Wrangler delivers in both areas, and our new ads showcase just that – Wrangler continues to be a great value for your dollar. We want people to know they truly can count on Wrangler.”

The ads, which will run throughout the fall, will generate a combined 3.4 billion media impressions running in action-packed general news outlets and sports media that reach the target audience of hardworking, sports-loving men. Airing on major networks such as ESPN, CMT and others, Earnhardt Jr.’s and Favre’s commercials capture the athletes relaxing in their natural environments.

“Dale and Brett are both genuine Wrangler guys who have worn our clothes since long before our official partnerships,” said Errington. “Since we began working together, they have each really connected with our target consumers and have helped increase awareness and overall perception of the Wrangler brand.”

Thanks in part to the success of these endorsements, Wrangler brand awareness continues to rise. In addition to new TV spots, added exposure will be generated throughout the fall with radio ads set to air on wide-reaching stations such as Fox Sports Radio and ESPN Radio. New “You Can Count on Wrangler®” print advertising will also appear in fall issues of Sports Illustrated and Popular Mechanics, among others, as well as popular online destinations SI.com and Yahoo!.

Further reinforcing that Wrangler® is the brand of choice and official jean for these top professional athletes, Earnhardt Jr. and Favre will also appear in-store on POS and product ticketing. Wrangler® jeans, casual pants, shorts and shirts are conveniently available nationwide at value-minded retailers like Walmart, Kmart and Target.

About the Company

Based on more than 60 years of heritage in making authentic denim jeans, the iconic Wrangler® brand is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts. The Wrangler Jeans Co.TM and Wrangler Hero Five Star Premium DenimTM lines are available at value-minded retailers nationwide and retail for less than $20. For more information regarding the Wrangler® family of authentic clothing or to locate a retailer, visit www.wrangler.com or call 1.888.784.8571.

Wrangler® is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation. Through its many affiliates, VF Corporation (NYSE:VFC) is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic®and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.

For more information, images or interview requests please contact Jo-Anne Chase at 919.277.1158 or jchase@fwv-us.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6035438&lang=en

Contacts:

Wrangler
Jo-Anne Chase, 919-277-1158; jchase@fwv-us.com

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