The Wrangler® Brand Extends Its Relationship with Dale Earnhardt Jr.

Dale Earnhardt Jr. will stay comfortable and stylish during 2009 with a continued relationship with the Wrangler® brand. Today, the denim giant proudly announced it will once again be the official jean of Dale Earnhardt Jr. for a sixth consecutive year. The NASCAR superstar will continue to be featured across a range of high-profile consumer promotions and Wrangler® marketing initiatives.

“It’s been an honor to work with Wrangler for all these years, and this relationship has always meant a lot to me,” said Earnhardt Jr. “Wrangler has been a great supporter of my family, my teams and the sport. I couldn’t be happier that we’ll continue to build on the things we’ve already accomplished.”

The Wrangler® brand was the first apparel company to have a significant involvement in NASCAR beginning in the early 1980s as the primary sponsor of Dale Earnhardt and the legendary blue-and-yellow “Wrangler Jeans Machine.” In 2004, the Wrangler®-Earnhardt collaboration was renewed with Dale Jr. and has since helped raise more than $175,000 for various charitable causes. The Wrangler® relationship is Dale Jr.’s longest-running endorsement deal.

“The Earnhardt name has always represented the core, all-American values that Wrangler embodies, and we are thrilled to be continuing that tradition,” said Craig Errington, vice president of Wrangler® marketing. “Dale Jr. has been a wonderful partner, and as evidenced by his huge popularity, he continues to be a perfect representative for the Wrangler brand.”

The Wrangler® brand and Dale Jr. will work together in 2009 on promotional opportunities designed to enhance the brand’s profile. As the official jean of Dale Jr., Wrangler® will continue to leverage NASCAR’s most popular driver in advertisements, in-store signage, product ticketing and consumer promotions. For more information visit wrangler.com.

About the Wrangler® brand

Based on more than 60 years of heritage in making authentic denim jeans, the iconic Wrangler® brand is long respected for comfortable, durable and affordable jeans, pants, shorts and shirts. The Wrangler Jeans Co. ® and Wrangler Hero® Five Star Premium Denim lines are available at value-minded retailers nationwide and retail for less than $20. For more information regarding the Wrangler® family of authentic clothing or to locate a retailer, visit www.wrangler.com or call 1.888.784.8571.

Wrangler® is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation (NYSE:VFC). Through its many affiliates, VF Corporation is a leader in branded lifestyle apparel including brands such as Lee®, Riders®, The North Face®, Vans®, Reef®, Napapijri®, Kipling®, Nautica®, 7 For All Mankind®, John Varvatos®, JanSport®, lucy®, Eastpak®, Eagle Creek®, Majestic®and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.

For more information, images or interview requests please contact Jo-Anne Chase at 919.832.6300 or jchase@fwv-us.com.

The likeness of Dale Earnhardt Jr. is used with the permission of JR Motorsports