How FreeWater makes money while giving away its product
January 10, 2022 at 12:42 PM EST
FreeWater founder and CEO Josh Cliffords has created a small but burgeoning company that charges other businesses to advertise on consumable products. In addition to giving away free water, the company donates to provide clean water to impoverished countries. Read about the challenges he's overcome, as well as the ones vexing him now, in this profile.