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Top 3 Reasons Why Custom Software Development Enhances Your Business

Top 3 Reasons Why Custom Software Development Enhances Your BusinessPhoto by Christin Hume

Originally Posted On: http://it-henhouse.com/blog/top-3-reasons-why-custom-software-development-enhances-your-business

 

So you’ve decided you need to up your technology game, right? But are the out-of-the-box software solutions going to cut it?

There are a lot of software options available now, facilitating everything from supply chain management to data transfer systems. Many of these software solutions may work for you. But the likelihood is that they are always going to come with significant limitations.

Each business has its own particular needs, and it is almost impossible for existing software to match up with those needs directly. This is where custom software development comes in.

Custom software allows you to tailor your software directly to the specifics of your business model. That means, for example, having an interface your clients can actually make sense of, a product management system suitable for just the type of products you sell, or a custom mobile app.

So, have a look at the three main reasons why custom software solutions can enhance your business. Let’s dive straight into it!

 

1. The Importance of a Mobile App

In the modern era, a mobile application is the number one way to boost customer accessibility to your business. Over the last decade, the percentage of people accessing the web on their mobile (as opposed to a desktop device) is skyrocketing. Accordingly, desktop access is in decline.

There is no reason why this trend will not continue.

Your customers or clients need to be able to access your products or services easily. But, while you can create a relatively nice-looking mobile version of your website, it will never meet the functionality of an app.

This is because the interface of apps and websites are fundamentally different. The coding parameters of apps simply allow for more dynamic and user-friendly results.

Not only this but having an app with custom sales software means that you will have a permanent place on your customer’s smartphone. When they turn their phone on at the bus stop, looking for something to do, your app will be an immediate option for them to kill time.

So, if you have a sleek interface with interesting products or services for them to browse, you are going to get maximum engagement. With a permanent presence on your customer’s phone, you will increase your conversion rate and decrease your cart abandonment rate as well.

 

2. Scalable Integration

Custom development is always going to be advantageous if it is integrated directly into your work processes. This might be an app that is fully integrated into your product management system, or it may be a supply chain organization tool.

Either way, custom software development can be mapped directly onto your workflows.

This is important in the short term because it will mean that your processes themselves will be streamlined and able to be controlled from a central point (your software interface).

However, perhaps more importantly, the level of integration provided by custom software development means that your business is going to be more scalable.

The reason for this is that your custom software is going to be able to be progressively tuned to the changing or growing demands of your business. An off-the-shelf software option will probably only be an approximate fit for your business in the first place, but it is certainly unlikely to fit once you start evolving.

Not only that, but you may be forced to make changes to your business just to keep on being compatible with your readymade software. This may damage your ability to meet client and customer expectations, as well as cause disruption within your workflow.

 

3. Long-Term Support and Cost-Effectiveness

Custom software development is undeniably an investment. Development software services are not ‘cheap’ because what they offer is an extreme degree of technical skill, coupled with a completely tailored product.

The point of custom development is to invest in technical infrastructure that is going to last a long time. In the same way, a government will lose money by building cheap roads they have to replace very often, so too will you waste money buying ad hoc software solutions directly off the shelf.

Just like poor quality roads, off-the-shelf software products are not going to keep up with your business, since developers will not be able (or care) to respond to your specific needs. On the other hand, a good software design company is going to offer you the continued technical support that is specifically tailored to your changing needs.

It is much easier for a custom developer to do this since they wrote the code and are familiar with it in the first place. Asking a freelancer to modify off-the-shelf code is always going to cause trouble, particularly because your modifications may be contradicted by future changes made by developers.

Lastly, custom software should always improve the efficiency and performance of your business. This means that, if you get custom software early, the financial upshot is going to compound over time.

 

You Need Custom Software Development Because Your Business Is Custom

You should now have a pretty good handle on the main reasons why custom software development is worth the investment. However, the main takeaway is this: your business needs custom software because it isn’t like any other business.

Your business is unique because it offers a specific product or service to a specific set of customers using specific processes of production, communication, and delivery. Given these facts, it makes very little sense to think that software purchased off the shelf is going to be a very good fit for your business’ requirements.

Not only might off-the-shelf software be unable to provide the same benefits of custom software, but it may also actually damage your ability to deliver your products and services.

The benefits of custom software development are obvious. The only question is how you justify the investment. Well, a good idea is to talk directly to a software developer to work out exactly how a custom software solution could improve your processes.

So, what are you waiting for? Get in touch with us today!

 

IT-HenHouse

1213 West Morehead St., Ste. 500

Charlotte NC. 28208

704-659-0665

http://it-henhouse.com

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