Driving Organizational Alignment Around a New Growth Strategy

Keysight Technologies pivoted to a customer-centric strategy and cascaded change throughout the organization to increase transformation success.

SOURCE: Keysight Technologies

DESCRIPTION:

By Ingrid Estrada, Keysight Technologies

As Keysight became an independent public company, CEO Ron Nersesian set a bold vision to transform Keysight for growth and make it the world’s leading test and measurement company. To execute that vision, the company launched a big shift to move from a hardware-centric products company to a software-centric solutions company, building on the strength of customer relationships and decades of expertise delivering best-in-class measurement technology. This shift involved fundamental changes to the company’s operating practices and go-to-market strategy to heighten the focus on end markets and expand contributions to customers through more software solutions and services. At the same time, we also shifted our culture to enable the company’s long-term success

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Tweet me: .@Keysight set out to drive organizational alignment around a new growth strategy. Learn how the company's culture of innovation, collaboration, diversity and employee engagement played a role in the success of this transformation: https://bit.ly/3dbYh63

KEYWORDS: NYSE:KEYS, Keysight Technologies

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