Columbia Sportswear wants sneaker heads to pay attention to its latest shoe
August 06, 2019 at 12:38 PM EDT
On Monday, Columbia Sportswear unveiled a new line of sneaker-boot hybrids, in the outdoor apparel company's first venture into sneaker culture that cashes in on a growing trend of sneaker crossovers. The SH/FT collection is sleeker and might help put the previously unnoticed company on the radar of "sneaker heads."