Mike Marko of IM Consultant Services in Cincinnati, Ohio, has just announced a new post on why Twitter for business is a good idea. Marko claims that Twitter’s nature as a live networking channel makes it especially valuable as a marketing platform. He admits that there are those who get put off by some of the platform’s quirks at first, but encourages these to take a closer look at Twitter to see why it can be of use to them.
“Twitter is among the big social media networks,” says Marko. “It’s right up there with platforms like Facebook, LinkedIn, and Instagram. It has its idiosyncrasies, sure. The short length of posts and the rapid turnover of content, for example. But if you know what you’re doing and know at least a few of the many Twitter benefits for business, you’ll discover that even those idiosyncrasies can be turned into strengths for your marketing plan.”
Marko says that his latest blog post was written to help business owners with that. In his post, he reveals the many things that can be done on Twitter in a business’s favor. These possibilities, he claims, provide the answer to why Twitter for business is a great idea.
Marko begins his list of reasons for using Twitter for business with the idea of using it to communicate and connect with customers. According to Marko, the live-updating nature of Twitter makes it ideal for speedy interactions with consumers. This can help businesses establish connections with both clients and prospective customers in a flash. Marko points out that tweets and replies to them are not the only methods of using Twitter for this either. He reminds his readers that they can also use direct messages for communication on Twitter.
He also points out the possibility of using Twitter to do competitor research. Marko notes that business owners can easily take a look at their competitors’ feeds and profiles. There, they can take notes on the way the competition conducts its Twitter marketing and what questions or problems are being brought to it. Marko advises his readers to try to address those questions or problems themselves in their own content, to try and draw some of the competition’s clientele towards them instead.
He also notes that Tweets are indexed on Google. This makes content marketing (even in micro-blogging format) a possibility for businesses on Twitter. In addition, Twitter makes keeping customers updated on vital news or information simple. The idea, claims Marko, is to ensure that customers have a quick way of learning the latest about a business. They need to know immediately if the business is releasing a new product, running a sale, and so on. Keeping them apprised of such things via Twitter helps them feel as though they are always in the loop, and that helps them feel valued and important.
Marko also advises his readers that they can use Twitter to build a community centered on their brand. He says business owners can do this by engaging with their customers and doing all they can to foster strong connections with them. Twitter being a social network, it lends itself easily to such projects.
“Socialization on networks like Twitter can be very useful for a business,” Marko claims. “Some people think it’s a waste of time. But the thing is, socialization can lead to the creation of a community. That community can help you promote your brand, build a nucleus of core and repeat customers, persuade people to become brand evangelists, and more. Overtime, it may even start to grow on its own. That’s if people see it as a positive community and start wanting to be part of it. That can only mean good things for your brand, which is what all those people will be organized around. That is something that can benefit any business.”
In addition to that Marko notes that Twitter marketing can be used to increase the number of a sales a business is getting. He says this can be done via a combination of marketing and possibly advertisement (which is also possible on Twitter). He points out that most consumers are likelier to buy from a brand after they have followed it on Twitter. Thus, promoting a brand on Twitter may have a positive effect on its conversions or revenues.
Marko’s advice in his post comes from his own experience marketing for clients on Twitter. Marko has extensive experience in social media marketing due to his company offering it as one of their services. He has also spent years marketing his own brand on social media networks.
Those who want to learn more about Twitter’s value for business can look up Marko’s other posts on the topic on his official blog. As for business owners seeking help with social media marketing or other types of digital marketing, Marko and IMCS are available for consultations. Interested parties merely need to get in touch with him through his website.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
