Mike Marko with IM Consultant Services in Cincinnati, Ohio, has published a new blog post announcing Instagram ads best practices for business owners to get inspiration from. Right off the bat, Marko reassures his readers that Instagram marketing isn't too hard to do or understand. According to him, all they need is creativity and a clear understanding of their brand and target audience. With these and a better understanding of Instagram ads, business owners will be able to run effective ads on Instagram. Luckily, Marko has compiled what he deems to be the best Instagram ads practices that business owners can do. He shares this list with his readers in his blog post.
At the start of his blog, Marko makes sure that his readers know the different types of Instagram ads available to them. He lists them and mentions that advertising can always cost differently because of the topic, audience, or even platform. He also reminds his readers that Instagram's median CPC or Cost Per Click can be slightly higher than on Facebook and Twitter. In spite of that, business owners need not worry because this can be due to the fact that Instagram has the highest user engagement rate among social networking sites.
"A higher cost can definitely look intimidating to any business owner looking to advertise their brand on social networking sites like Instagram," says Marko, "However, the best way to advertise on Instagram is to invest in these paid advertisements. So, you should try to make the most of every penny that you spend on these ads. And since Instagram does have a higher engagement rate compared to other social media platforms, you should use that to your advantage and make sure that your ads are relevant and engagement-worthy."
In order to help his readers produce relevant and engagement-worthy ads, Marko starts his list off by talking about how important it is for business owners to tell a story with their ads. “When you’re a business owner who wants to know how to use Instagram to grow your business, one of the best advertising techniques out there is catching the attention of the audience with a story,” says Marko. He advises his readers to not waste their money on ads that provide no eye-catching material for their audience. According to him, a story can lure any user to viewing a marketer's advertisement. And if the story is presented well enough, the audience may even be compelled to share it with others.
Another effective Instagram ads practice that Marko swears by is to have a clear view of what a business's ad campaign goal is. Marko understands that this tip might seem too simple to even point out but he states that some business owners actually do let this step fly over their heads. In turn, their Instagram ads campaigns tend to be messy and might even miss the point of their advertisement altogether. So, he suggests that his readers reflect on their goals first before starting an Instagram ad. He even lists several questions that might help marketers here. After that, he guarantees that answering these questions will have a great effect on their Instagram ad campaigns.
Next, Marko addresses an Instagram ads campaign tip that might seem tricky for some business owners. Although they are in fact advertisements, Marko suggests that business owners shouldn't let their ads look like ads. As confusing as that may sound, this practice is fairly easy to pull off. According to Marko, it all has to do with aesthetics. "Perfectly clean-looking ads aren't going to cut it," says Marko. "You need to make sure that a user doesn't immediately see it as an ad in order to retain their attention. As long as they don't immediately scroll or swipe past your ad because it's an ad, it ensures that you have their attention. If you pull it off well enough, you'll have their attention long enough for them to not leave even after realizing that your post is an ad."
Another tip that Marko has for his readers is to stay consistent with their ads. According to him, business owners should avoid confusing their audience with different-looking ads every time they post one. Marko even reminds his readers about The Rule of 7, wherein a customer has to see an average of 7 ads from a company before taking any action. Now, if a business keeps producing different ads every time, consumers will not register those advertisements as content that came from one brand.
Lastly, Marko wants his readers to remember to use video ads when creating ad campaigns. Although images are far simpler to create, business owners should exploit the visual niche of Instagram in order to make sure that they can grab the audience's attention. According to Marko, business owners can do that by using videos to run their ads. It's even estimated that 25% of ads on Instagram are video ads. However, business owners don't need to produce long and drawn-out ads. All they need to do is to stay consistent, as Marko's previous tip suggested, and keep the videos concise.
Now, if an online business owner still needs help with their Instagram ads campaign and practices, Marko and his team at IM Consultant Services can offer other tips and services that can help them out. IM Consultant Services can even handle other tough online business situations that an online business owner might not be handling well. This is because he and his team can also handle other marketing strategies, social or online in general. He even has dedicated experts that can design graphics ranging from ads to web designs.
Luckily, Marko also offers consultations for businesses that need help with their growth. These free consultations can last for 30-60 minutes, with Marko offering advice that a client might need to help his business grow.
Online business owners can even choose to continue reading Marko’s tips online. Through his website, he encourages other online business owners to stay tuned for other business-related blogs in order to stay informed when it comes to online marketing. He also reminds his readers that his website has his contact details so business owners can reach him right away.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
