VF Imagewear, Inc., a subsidiary of VF Corporation (NYSE: VFC), announced that it has named Scott Baxter President of its Activewear Division, which markets branded apparel under agreements with licensors such as the National Football League, Major League Baseball, Harley-Davidson, the National Hockey League, the National Basketball Association, leading colleges under the ESPN College GameDay™ brands, ESPN and NASCAR’s leading teams and drivers.
Baxter, 43, brings more than 20 years of sales, marketing and operations experience to VF Imagewear. He most recently served as Senior Vice President of Home Depot and leader of the retailer’s Home Services Division. Baxter also has served as Executive Vice President of Edward Don & Company, a leading foodservice equipment and supply distributor based in Chicago, and President of LNC Corporation’s Restaurant Leadership Group based in Tempe, Arizona. He also has held senior sales and business development positions with PepsiCo and Nestle.
Baxter will report to Ed Doran, President of VF’s Imagewear Coalition. “VF Imagewear has a robust activewear business that includes authentic, replica and fanwear licensed apparel brands and key relationships with leading licensees and retailers. Scott Baxter is uniquely qualified to lead the growth of this business, given his diverse combination of skills and experience in managing large, complex businesses and his successful track record in retail and sales management with several well-known consumer brand companies,” Doran said.
Baxter received an M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University and a Bachelor of Arts degree from the University of Toledo.
About VF Imagewear, Inc.
VF Imagewear, Inc., is a subsidiary of VF Corporation, with two primary divisions: Image and Activewear. The Image apparel division provides a broad array of uniforms and protective apparel to corporate customers, government and public safety agencies, service businesses and industrial laundries. The Activewear division markets branded apparel under agreements with licensors such as the National Football League (NFL), Major League Baseball (MLB), Harley-Davidson, the National Hockey League (NHL), leading Colleges under the ESPN College GameDay™ brands, ESPN and NASCAR’s leading teams and drivers.
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler, Lee, Riders, The North Face, Vans, Reef, Eagle Creek, Eastpak, JanSport, Napapijri, Nautica, Kipling, John Varvatos, 7 For All Mankind®, lucy®, Majestic® , Lee Sport and Red Kap.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.
Michael Johnson, 813-969-6107
Director of Marketing