Timberland recently convened a team of volunteers in Chicago to take another step toward fulfilling the brand’s five-year, five-city commitment to double its footprint with urban green spaces by 2021. More than 65 volunteers from Timberland, Journeys, the Student Conservation Association and the local community gathered in the Blue Island neighborhood of Chicago to transform an overgrown triangular lot into a community park and restore a growing garden for residents of a nearby senior center. Chicago was the first of three cities the brand greened this year followed by events in New York City and Los Angeles.
In 2016, Timberland launched a five-year commitment to double its retail footprint in five US cities –and not in the way one might expect. The brand committed to create or restore green spaces in underserved urban communities that meet or exceed the footprint of the brand’s retail stores each city. In 2016, Timberland transformed a vacant lot into a community garden in the Mott Haven community of the Bronx; In 2017, volunteers planted trees and shrubs for Philadelphia’s new Rail Park which opened the public this spring. And this year, with support from wholesale partner Journeys, and volunteers from the Student Conservation Association, the brand took its greening commitment to Chicago, New York City and Los Angeles. So far, Timberland has created or restored more than 130,000 square feet of green space over the past three years.
Watch the video to see the impact in Chicago. To learn more about Timberland’s commitment to create better product, protect and restore the outdoors, and serve communities worldwide, visit: https://www.timberland.com/responsibility.html.
KEYWORDS: NYSE:VFC, Timberland, Journeys, Chicago, Student Conservation Association, seniors, parks