Dairy Queen® System Announces New Jurassic Smash Blizzard® Treat in Partnership with Universal Pictures’ Jurassic World

Fans of summer have a lot to cheer about. Dinosaurs are returning to the big screen and the Dairy Queen® system, the international retail food and treat category leader and part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), is planning a Jurassic-sized adventure to celebrate.

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The Dairy Queen system is serving up an adventure in every bite with the introduction of the new Jurassic Smash Blizzard® Treat and Jurassic Snack Melt Duos as part of its partnership with Universal Pictures for Jurassic World, the long-awaited next installment of Steven Spielberg’s groundbreaking Jurassic Park series. Sure to be this summer’s smash hit at DQ® restaurants, the Jurassic Smash Blizzard Treat is the ultimate cookie mash-up. Fans will enjoy a sweet, epic-sized smash, blending peanut butter cookies with rich chocolate chip cookie dough bites, choco chunks and DQsignature vanilla soft serve, all topped with a peanut butter drizzle. The Jurassic Smash Blizzard Treat will be served in specially designed Jurassic World branded cups while supplies last and is available now as the featured Blizzard® of the Month.

“Blockbuster movies, like Jurassic World, and visits to Dairy Queen restaurants are what summer is all about. Our fans will experience adventure beyond the big screen at Dairy Queen and DQGrill & Chill® locations in June with our limited edition Jurassic Smash Blizzard Treat and Snack Melt Duos,” said Barry Westrum, Executive Vice President of Marketing for American Dairy Queen Corporation (ADQ). “Inspired by the highly anticipated film, our treats and food offerings are bursting with innovative, indulgent flavors that would leave any DQ fan satisfied.”

In the majority of DQ and DQ Grill & Chill locations outside of Texas, and with just as much adventure-filled flavor, fans will enjoy Jurassic Snack Melt Duos, including the Buffalo Chicken Baked Wrap, Chicken BBQ Bacon Baked Wrap or the Chicken Quesadilla Baked Wrap, served with a Mini Jurassic Smash Blizzard Treat. In addition, the featured food menu item in June is the Jurassic $5 Buck Lunch, an incredible value meal that includes any $5 Buck Lunch offering with the option to upgrade a sundae to a small Jurassic Smash Blizzard Treat for just $1 more. This is the first time the $5 Buck Lunch upgrade to a small Jurassic Smash Blizzard Treat is nationally advertised.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and at twitter.com/dairyqueen.Visit the DQ Facebook fan page, which has more than 9.7 million friends and become a friend at facebook.com/dairyqueen.

Link to film trailer b-roll -- http://www.jurassicworldmovie.com/

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

About Jurassic World:

Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. Colin Trevorrow directs the epic action-adventure based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Trevorrow & Derek Connolly, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley join the team as producers.

Jurassic World will be released in 3D by Universal Pictures on June 12, 2015. www.jurassicworld.com

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