Advantus Capital Management Builds Performance, Sales, Clientele in 2014

Advantus Capital Management celebrated its 30th year in business in 2014 and marked the occasion with strong performance, service and sales. The Securian Financial Group subsidiary ended the year with nearly $33 billion of assets under management.

“Strong investment performance and excellent service are essential to our clients,” said Chris Sebald, president, Advantus Capital Management. “Strong sales also played a huge role in our 2014 success as we added new clients and expanded many existing relationships.”

Advantus generated more than $1 billion in sales through external channels and more than $700 million through Securian affiliates.

Client retention stands at 100 percent for the second consecutive year and many clients expanded their investment mandates with Advantus, including the newly acquired clients from NorthShore Advisors, which Advantus purchased in May.

“The success of the NorthShore transaction was a 2014 highlight for us,” added Sebald. “It brought important regional clients to our firm. We have since expanded those relationships by nearly 50 percent.”

Advantus Capital Management is an institutional asset manager that specializes in public and private fixed income, real estate securities and other income-oriented equity strategies. Its investment approach is founded on thorough fundamental research insights derived from collaboration among investment specialists across diverse strategies, with risk management embedded throughout the process.

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