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Social Fundraising Platform Piryx Is Reborn As Rally.org With Top Investors In Tow

There's a new name in the online fundraising scene, but it's already got plenty of users — and a very impressive seed funding round. Meet Rally.org . Rally got its start some 18 months ago, when the company was called Piryx (we covered their growing popularity as a political donation platform about a year ago ). The company has built out what's effectively a 'Paypal for fundraising', giving charities and other organizations a fundraising platform with an integrated payment system. And today it's announcing that it's rebranding itself to Rally.org, in addition to a seed funding round with investors who include Flood Gate (Mike Maples), Greylock Discovery Fund (Reid Hoffman) and Ron Conway. The size of the round isn't being disclosed, but they say it's a "substantial seed round". So what exactly is Rally for?
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