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Why Wayfair (W) Shares Are Sliding Today

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What Happened?

Shares of online home goods retailer Wayfair (NYSE: W) fell 7.5% in the morning session after President Donald Trump announced plans to launch a significant tariff investigation on furniture imports. The drop followed a statement from President Donald Trump on his Truth Social platform, where he announced his intention to launch a "major" tariff investigation into furniture imports. Trump stated the investigation would conclude within 50 days, after which tariffs at rates "yet to be determined" would be imposed. The move is intended to revitalize domestic furniture manufacturing in states like North Carolina, South Carolina, and Michigan. The announcement also impacted other furniture retailers, with shares of RH and Arhaus also declining, signaling broad investor concern over the potential impact of new tariffs on the industry.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Wayfair? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Wayfair’s shares are extremely volatile and have had 50 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 4 days ago when the stock dropped 5.3% on the news that a broader market downturn impacted the technology sector, as investors grew cautious ahead of a key speech by Federal Reserve Chair Jerome Powell. The move came as U.S. equity markets recorded a fifth consecutive day of losses for major indexes like the S&P 500, with technology stocks experiencing the largest declines. Investors have grown wary that the sharp rally in the tech sector since April may have advanced too far. The market-wide caution is largely driven by the upcoming Jackson Hole symposium, a meeting of central bankers, where traders are anxiously awaiting Fed Chair Powell's speech on Friday for guidance on the future path of interest rates.

Wayfair is up 60.7% since the beginning of the year, and at $74.03 per share, it is trading close to its 52-week high of $79.96 from August 2025. Investors who bought $1,000 worth of Wayfair’s shares 5 years ago would now be looking at an investment worth $218.98.

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