The People Space launches a free crash educational email course and report on how to successfully market to HR Directors
LONDON - May 16, 2024 - PRLog -- Struggling to cut through the noise and connect with HR directors and chief people officers? You are not alone. According to one chief people officer surveyed by HR and future of work digital publication The People Space: "I'm getting around 30 requests from vendors to connect/ask for a call and typically 30/50 emails now a week with people requesting meetings to buy you a coffee. This week I have had two vendors (who I've never heard of) put an invite directly into my calendar as they have got hold of my email in the hope that my assistant or I may accept the call with them!"
To help vendors and consultants improve their marketing success The People Space has created 'The HR Vendors' Marketing Toolkit,' after asking HR directors and chief people officers what works best for them – and what doesn't!
This free, concise, five-day email course delivers essential strategies right into your inbox, with each lesson crafted to be absorbed over a quick coffee break.
Insight from Industry Research
The crash educational email course has been compiled by The People Space's editorial director Siân Harrington after researching 100 HR directors to understand how they prefer to be marketed to. It outlines the five biggest mistakes vendors and consultants make when approaching senior HR leaders, and how to avoid them.
Here's what one HR director of a large hospitality firm has to say: "The amount of hard sells at the moment to senior HR professional is the highest I've ever seen and can be very frustrating and time consuming to filter out the noise to find vendors that can add value."
This state of overwhelm underscores the need for HR vendors to refine their marketing tactics, making them more direct and respectful of HR directors' time and responsibilities.
What's Inside the Toolkit?
Every day, participants will tackle one of the top marketing errors made when communicating with HR directors, with actionable advice that's ready to implement. Topics include:
- Identifying true decision-makers.
- Emphasising benefits over features.
- Maintaining consistent brand messaging.
- Diversifying marketing strategies.
- Avoiding overly aggressive sales techniques.
Supporting Report
Alongside the course you get access to a free detailed 24-page report that delves deeper into the preferences, challenges and decision-making processes of HR buyers. This report complements the course content, providing a broader context and actionable strategies that help vendors connect more effectively with their target audience.
Endorsement from Industry Leaders
"The HR Vendors' Marketing Toolkit has been a game changer for me. It cuts to the chase – each lesson is quick, clear and to the point. The straightforward language and stellar content lead to actionable steps that I can apply immediately. The accompanying final report is a treasure trove of insights, directly from HR directors. This toolkit isn't just another resource; it's a direct line to what HR decision-makers truly need and prefer, all presented in a time-efficient format. And the best part? It's free! This is a must-have for any HR vendor looking to enhance their approach," says Wayne Clarke, founding partner of The Global Growth Institute and author of Amazon bestseller How to Become a World Class Manager: Skills and Insights for Unleashing Your Leadership Potential
How to Get Started
Register for free at https://marketingtohrdirectors.com. Transform your approach to HR marketing – one quick, practical lesson at a time.
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Source: The People Space
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