- The online advertising ecosystem is transforming as governments worldwide ramp up regulations to rein in collection of consumers’ personal data
- Google’s Privacy Sandbox works toward the end of third-party cookies in Chrome, giving rise to a whole new privacy-compliant identity ecosystem
- As a company driven by the evolution of data privacy and its impact on consumers and companies, Reklaim appears well-positioned to capitalize on emerging market opportunities amid a paradigm shift happening with new privacy laws
User privacy is taking the online space by storm as consumers become increasingly conscious about how their online data is harvested and used. As a result, the online advertising architecture is about to transform, and companies like Reklaim (TSX.V: MYID) (OTCQB: MYIDF) appear ready to seize the market opportunity that emerges amid intensified regulatory and consumer data protection scrutiny.
As consumers increase their presence in the digital space, the data they generate presents both an opportunity for brands to enhance their engagement with target audiences and a responsibility to keep that data safe. In a post-Cambridge Analytica world – a high-profile case exposing how Facebook…
NOTE TO INVESTORS: The latest news and updates relating to MYIDF are available in the company’s newsroom at https://ibn.fm/MYIDF
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