- Privacy regulations and changes in mobile apps reduce the supply of traditional data, leading to increased demand for new, fully compliant data solutions
- Reklaim offers a platform that rewards consumers for granting data access, produces verified datasets that marketer’s access for a fee
- Up to 30% of data being bought and sold in the market today is “dead” due to email bouncing, mobile ID deprecation, “Do Not Call” lists, and blacklisted IPs
- Reklaim’s solutions reverse the “bad data” trend with verified information consumers actively choose to share
- Market increase for data platforms is expected to increase from $1.42 billion in 2022 to $6.94 billion in 2029 at a CAGR of 25.4%
The days when companies collected consumer data and sold it to advertisers without their consent are rapidly ending as privacy regulations expand worldwide (https://ibn.fm/1EIxu). In addition, tech companies are taking action to reduce data mining by mobile applications (https://ibn.fm/4aqS2) drastically.
At the same time, advertisers still need data to fuel marketing strategies, leading to a growing demand for fully compliant consumer data solutions. Reklaim (TSX.V: MYID) (OTCQB: MYIDF) addresses that demand with a privacy-compliant identity ecosystem that gives consumers options to earn from their…
NOTE TO INVESTORS: The latest news and updates relating to MYIDF are available in the company’s newsroom at https://ibn.fm/MYIDF
About ESGWireNews
ESGWireNews delivers up-to-date information and actionable intelligence on public companies committed to sustainable corporate practices. As one of 50+ brands within the InvestorBrandNetwork (“IBN”), ESGWireNews provides: (1) access to a network of wire solutions via InvestorWire to reach all target markets, industries and demographics in the most effective manner possible; (2) article and editorial syndication to 5,000+ news outlets; (3) enhanced press release solutions to ensure maximum impact; (4) social media distribution via IBN to reach millions of social media followers; and (5) a full array of corporate communications solutions. Environmental, social and governance (ESG) issues aren’t just buzzwords. The growing threat of climate change has moved large investors, like pension funds and insurance reserves, to action and screen investments based on sustainability and environmental impact. ESG criteria are increasingly guiding the investment choices of large institutional investors, and blue-chip companies have taken notice. ESGWireNews aims to uncover the emerging growth companies following their lead. If you’re interested in aligning your values with your investment portfolio, you’re in the right place.
To receive SMS text alerts from ESGWireNews, text “ESG” to 844-397-5787 (U.S. Mobile Phones Only)
For more information, please visit https://www.ESGWireNews.com
Please see full terms of use and disclaimers on the ESGWireNews website applicable to all content provided by ESGWireNews, wherever published or re-published: https://www.ESGWireNews.com/Disclaimer
ESGWireNews
Los Angeles, California
www.ESGWireNews.com
310.299.1717 Office
Editor@ESGWireNews.com
ESGWireNews is part of the InvestorBrandNetwork
