GC Brown announces the release of SNIFF, his debut fiction novel written during his 16-year federal prison sentence, set to hit shelves November 1, 2024.
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GC Brown Unveils Debut Novel SNIFF, Born from Life Behind Bars
GC Brown, an award-winning author and entrepreneur with a complex past. His debut novel SNIFF: Book 1 of The SNIFF, SMOKE, SHOOT Series on November 1, 2024 is set to release November 1, 2024. Far from your typical literary journey, Brown’s career as an author began not in a quiet office or cozy writing nook, but inside the walls of federal prison. Following “white collar” charges GC turned his 16-year prison sentence into a chance to rebuild his life, using the time to hone his writing craft. Now, he’s ready to share the first installment of his SNIFF, SMOKE, SHOOT crime thriller series with the world.
His experience in prison wasn’t just about serving time; it became the unlikely incubator for his creative rebirth. "From prison cells to bookshelves, my story is all about turning the worst of places into the best of intentions," Brown says.
SNIFF isn’t just another fiction crime novel. It’s the culmination of a life lived on the edge—filled with real-world grit, the highs and lows of entrepreneurship, and the raw emotion of a man seeking redemption.
From Entrepreneur to Inmate to Author: A Journey of Reinvention
Before finding himself behind bars, Brown lived a life that spanned a range of industries. From buying and selling mobile homes, flipping real estate, and running nightclubs to hustling in the African diamond trade, Brown’s entrepreneurial spirit seemed boundless. But a series of financial missteps, culminating in federal charges, brought his business ventures crashing down. Facing the stark reality of a long prison sentence, Brown decided to use the time to start over—this time, as a writer and a better man.
“Writing wasn’t just an escape from the cement walls, it was a way to write my own future—one where failure wasn’t the end,” Brown reflects. Inspired by the challenge of turning prison into something productive, Brown spent his days writing, sometimes on the back of Saltine cracker boxes, eventually completing SNIFF, a story that draws heavily from his real-life experiences.
Brown’s writing isn’t based on fiction alone—it reflects a life lived in extremes. His crime-thriller series dives deep into themes of power, crime, and redemption, all grounded in the authenticity of someone who has been through the system. For Brown, SNIFF isn’t just a book—it’s a testament to resilience and the power of transformation.
Launching SNIFF: A Fresh Take on Crime Fiction
Scheduled for release on November 1, 2024, SNIFF introduces readers to a world of crime, betrayal, and redemption. The book follows the intense journey of its main character, a figure who, much like Brown himself, is caught in a web of high-stakes decisions with life-altering consequences. The novel’s raw depiction of the criminal underworld sets it apart from traditional crime fiction, as Brown draws from personal experience to create vivid, real-life scenarios.
Brown’s unorthodox path to becoming an author lends a unique authenticity to his storytelling. His years of running various ventures, combined with his experience in the federal prison system, give him a rare perspective on the human condition—something that’s reflected in the gritty realism of his work. Already gaining attention in literary circles, SNIFF promises to be a standout release in the genre.
UpCup Koffee: A New Business with a Mission
Brown’s entrepreneurial drive didn’t stop at writing. After his release in late 2023, he partnered with two fellow ex-felons, Alex Diaz and Dr. William McArthur III, to co-found UpCup Koffee, a functional mushroom coffee with added health benefits. He then brought in a silent partner who could write the checks. UpCup Koffee is set to launch online on Black Friday of this year and can be found on shelves nationwide in early 2025.
“UpCup Koffee is flipping the script on both coffee and second chances,” Brown says. “For us, it’s not just about the product—it’s about proving that people can turn their lives around, no matter where they’ve been.”
UpCup “More Life in Every Cup.” offers a unique blend of health-focused, functional coffee with additives that pack a bio-super punch. With the launch of SNIFF on the horizon and the launch of UpCup Koffee on Good Friday, Brown’s life is a testament to the possibilities that emerge when someone refuses to let their past define their future.
From Prison to the Public Eye: The Road Ahead for GC Brown
Brown’s reentry into society has been marked by a clear mission: to reshape the narrative around second chances. Whether through his writing or his business, Brown wants to show the world that people can transform their lives.
His journey, from entrepreneur to inmate to author and business owner, is one of resilience and reinvention. With SNIFF's release and UpCup Koffee's growth, Brown is proving that even after life’s hardest setbacks, it’s possible to forge a new path forward.
Brown’s literary future looks bright, with more books in the SNIFF, SMOKE, SHOOT Series already in the works. His second series, The Mason Storm Series is set to drop in March of 2025 with Taken by Storm.
As he juggles the demands of fatherhood, book launches, and business ventures, GC Brown’s journey is only just beginning. With a rising career as both an author and entrepreneur, his story continues to unfold in unexpected ways.
“Writing SNIFF was by far the wildest ride of all,” Brown says. And that ride is just beginning.
About GC Brown
GC Brown is an award-winning author, entrepreneur, and co-founder of UpCup Koffere. After spending time in federal prison on “white collar” offenses, Brown used his time behind bars to transform his life. His debut novel SNIFF is the first installment of the SNIFF, SMOKE, SHOOT Series and will be released on November 1, 2024. Taken by Storm, Book 1 of The Mason Storm Series is set to be released March 2025. Brown currently lives in California with his new wife and their four boys (two of them are identical newborn twins).
Media Contact
GC Brown
Website: https://gcbrownbooks.com
UpCup Koffee: upcupkoffee.com
Instagram: https://www.instagram.com/gcbrownauthor/
LinkedIn: https://www.linkedin.com/in/gcbrownbooks/
Contact Info:
Name: Gregory Brown
Email: Send Email
Organization: GC Brown Books
Website: https://gcbrownbooks.com/
Release ID: 89144911
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