London, UK - June 18, 2025 - First impressions in business are often made in seconds, but their influence can last for months, or even years. Whether you're meeting a potential client, hiring a new team member, or launching a brand online, how you're initially perceived can directly impact your success.

A recent article published by Cities ABC titled “How First Impressions Influence Business Success in Subtle Ways” offers an in-depth look at how these seemingly fleeting moments can shape long-term business relationships. Drawing on psychological principles and modern communication research, the piece highlights the real-world consequences of that initial moment of contact — and how to manage it strategically.

According to the article, much of what drives a first impression comes down to subconscious, split-second judgment, often referred to as “thin-slicing.” This is the brain’s rapid evaluation of limited cues, such as body language, tone of voice, or facial expression. In a business setting, this means things like a confident handshake, calm posture, or clean and modern branding can immediately establish credibility and trust.

But it doesn’t stop with face-to-face meetings. In today’s digital-first world, first impressions are increasingly made online. A poorly written email, outdated website, or unprofessional social media presence can silently damage your reputation before you’ve had a chance to speak. The article encourages professionals and organizations alike to see first impressions as a multi-channel experience, one that spans both physical and digital realms.

It also touches on how these early judgments are incredibly hard to undo. Once a first impression is formed, confirmation bias can cause others to interpret future actions through that original lens. That’s why preparing for high-stakes meetings, maintaining consistency across touchpoints, and investing in soft skills like listening and eye contact are more than just “nice-to-have”, they’re fundamental to business success.

Finally, the article recommends a proactive approach: Train your team, curate your brand, and treat every first interaction as an opportunity to leave a lasting, positive impression.

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