Every entrepreneur knows, “No audience, no leads, no clients, no business!” It’s simple as that! You can have a great offer, a great message, a great strategy, but if you have neither audience, leads, nor clients, you don’t have a business.
Yes, lead generation can be a real challenge. In fact, in his article titled “68% of Companies Admit to Struggling with Lead Generation.” Viktor Nagornyy suggests “thatnumber should be up in the 80s if everyone honestly answered the survey”
With the Internet, one might hope that lead generation challenges were a thing of the past. However, nothing could be further from the truth. In fact, the Internet and technology may have exacerbated the problem. Why? Salvatore Minetti, CEO at Fountech Ventures, quoted in “Lead Management Strategies To Supercharge Your Sales Team,” suggests it’s because
companies continue to use “traditional sales and lead generation techniques [which] are typically labour intensive, expensive and time-consuming, with sales and marketing professionals forced to carry out repetitive and tedious tasks in the hope that a lead will eventually convert.”
Assessments like this abound. However, it doesn’t have to be that way. It’s time to make complex lead generation strategies a thing of the past. It’s time to introduce a streamlined lead generation strategy. First, let’s debunk some myths about lead generation.
- Myth #1 – Lead generation is time-consuming.
- Myth Buster #! – While this may be true for some systems of lead generation, with the right methodology, lead generation can be done in 30 minutes or less a day.
- Myth #2 – In “How Many Sales Touches Does It Take to Make a Deal In 2021? Tito Bohrt, observes “It takes 18 sales touches on average to get a response from a prospect.” This idea assumes that it takes a long time to build the “know, like, and trust factor” necessary for a potential client to actually make a purchase.
- Myth Buster #2 – With the fast pace of the Internet, decision-makers often make purchases after just a few touches. It’s not so much the number of touches, but sufficiency of the information in those touches. If the promotion provides the information a potential client needs, decisions can be made with just 2 or 3 touches.
- Myth #3 – With so many touches needed, businesses need to prepare websites, sales pages, funnels, blogs, vlogs, podcasts, books, e-books, mini-books, handouts, workbooks, worksheets, newsletters, magazines, summits, public events, webinars, sales calls, Facebook/Meta ads, etc. to get people’s attention.
- Myth Buster #3 – While these can be helpful, the job can be done with just FB Lives, eliminating all of that preparation work.
- Myth #4 – Lead generation requires hiring lots of staff.
- Myth Buster #4 – This also is not true. One part-time VA (Virtual Assistant) working as few as 5 hours a week can get the job done.
- Myth #5 – Lead generation is expensive.
- Myth Buster #5 – Most people who say this are thinking in terms of running ads. However, ads are not required. Leads can come from organic traffic alone.
- Myth #6 – Lead generation is so overwhelming it often results in inconsistency and burnout.
- Myth Buster #6 – Lead generation need not be overwhelming. Streamlined lead generation systems can be done in just a few minutes each day. Even better, lead generation is a task that can be delegated to a VA to assure consistency. Freed of this task, professionals can do creative work that keeps an organization moving forward.
- Myth #7 – It takes a lot of time to learn and implement a new lead generation strategy.
- Myth Buster #7 – It depends on the strategy. It takes only a few hours to learn and begin to implement this new strategy.
Designed to alleviate the overwhelm associated with lead generation, this streamlined strategy provides a sophisticated way to work smarter, not harder. With this strategy the stress of lead generation is definitely a thing of the past!
Media Contact
Company Name: The Sinew Consulting Group
Contact Person: Rev. Dr. Alfie Wines
Email: Send Email
Phone: 682-622-1004
City: Fort Worth
State: TX
Country: United States
Website: https://dralfiewines.com/
