Strengthened execution, disciplined growth, and focused investments to deliver owner value

Aimbridge Hospitality, the world’s largest third‑party hotel management company, enters 2026 from a position of strength following a year of meaningful progress and transformation. Guided by a clear purpose to deliver measurable value for hotel owners, the company has strengthened its hotel operations, embraced a performance‑based culture, and pursued disciplined growth.

Aimbridge remains hyper-focused on enhancing hotel performance by winning market share, improving hotel operations and delivering excellent guest experiences. Aimbridge announced exciting advances like the launch of a dedicated All‑Inclusive division. At the same time, the company continues to leverage its vast proprietary data and advance the use of artificial intelligence to deliver value for hotel owners.

“We enter 2026 with real momentum,” said Craig S. Smith, Chief Executive Officer at Aimbridge Hospitality. “The foundation we built last year – strengthening our leadership team, sharpening our operational focus, building a performance-based culture – has us positioned exactly where we want to be, with a renewed vision. Our associates are executing at a high level, and that’s showing up in our results and the positive feedback we’re receiving from our owners and brand partners. We’re focused on being the industry’s most trusted hotel operator and employer, and everything we’re doing is in service of that vision and consistently delivering results for our owners.”

Notable Property Additions

Aimbridge continues to refine its portfolio, prioritizing high-performing strategic partnership opportunities that align with its long-term vision. Over the past year, the company launched its fast‑growing All‑Inclusive division and added a diverse mix of properties across service tiers and global markets.

Notable additions include voco Sandpiper All‑Inclusive Resort by IHG in Port St. Lucie, Florida; Wyndham Alltra Punta Cana and Wyndham Alltra Samaná in the Dominican Republic, both all-inclusive resorts; Balfour Miami Beach, a boutique Art Deco hotel located in the exclusive South of Fifth neighborhood in Miami Beach, Florida, and part of Wyndham Hotels & Resorts’ Registry Collection Hotels; Winter Park Mountain Lodge, a highly amenitized mountain getaway situated directly across from Winter Park Ski Resort in Colorado; Hotel Deco, a landmark building in downtown Omaha and the city’s only luxury boutique hotel; and the Courtyard by Marriott Ghent, located near the active tech corridor in Ghent, Belgium.

“Our portfolio additions reflect both the quality of properties we attract and our proven capabilities across service tiers and markets,” said Eric Jacobs, Chief Global Growth Officer at Aimbridge. “These partnerships position us exceptionally well for measured, strategic growth and demonstrate the confidence our ownership partners place in our operational excellence.”

Continued Technology Investment & Innovation

Aimbridge is applying AI with discipline and purpose, concentrating on high‑impact solutions that enhance operating performance, leverage technology and brand partnerships, and ultimately deliver measurable value for owners. The company views AI as a strategic enabler that deepens its competitive advantage, not as a standalone or monolithic technology project. As a result, Aimbridge is integrating AI-powered capabilities across core initiatives and systems such as demand forecasting, labor productivity optimization and ERP implementation.

Within its Commercial operations, Aimbridge’s dedicated in‑house branding and marketing agency, Second Wave, is applying AI to increase visibility of Aimbridge hotels across quickly evolving digital channels. These initiatives are helping teams market hotels more effectively, respond quickly to demand signals, and deploy commercial resources where they have the greatest impact.

These advancements are supported by Aimbridge Intelligence, the company’s proprietary data and performance platform, which streamlines reporting, reduces manual processes and provides owners with near real‑time visibility to support faster, more informed decision‑making.

Industry Leadership and Expertise

Throughout 2026, Aimbridge will have a presence at major industry events shaping the outlook and conversations around hospitality. At the Americas Lodging Investment Summit (ALIS) in Los Angeles alone, Aimbridge executives will participate in multiple high-profile discussions:

• Craig Smith and Chief Commercial Officer Allison Handy will join the “Meet the Future” panel
• Eric Jacobs will join a panel entitled “CDOs Weigh in on Growth Strategies”
• General Counsel Greg Moundas will speak on the ALIS Law, “General Counsel Outlook” session
• SVP of Development, Portfolio Retention and Owner Relations Valerie McCormick will join a panel focused on “Evaluating Market Conditions”

About Aimbridge Hospitality

Aimbridge Hospitality is the world's leading global hospitality management company. A trusted operator of over 80 globally recognized lodging brands and distinctive luxury and lifestyle assets, Aimbridge delivers compelling results for hotel owners by leveraging proprietary data and insights as an authority in key markets and destinations, while creating exceptional guest experiences. The Company continually strives to set the new standard in hospitality excellence, leading the industry into the future through a wealth of unmatched resources and best-in-class supplier agreements, while recruiting and developing top industry talent in all key verticals and geographies. To learn more, visit www.aimbridgehospitality.com and connect with Aimbridge on LinkedIn.

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