Brand Brings on Seasoned Restaurant Executive to Help Scale Marketing Strategy

Shake Shack Inc. (“Shake Shack” or the “Company”) (NYSE: SHAK) today announced the appointment of Jim Taylor as Chief Commercial Officer, effective Tuesday, January 20. Taylor will report to Rob Lynch, CEO of Shake Shack and his role marks a new addition to the Company’s leadership structure.

As Chief Commercial Officer, Taylor will lead Shake Shack’s marketing and culinary teams and oversee the brand’s end-to-end revenue and growth strategy.

“Jim is a proven leader with a track record of success across some of the most iconic brands in our industry,” said Rob Lynch, Chief Executive Officer of Shake Shack. “He brings unique expertise in building high performing teams, developing thoughtful commercial strategies and executing bold innovation that delivers outsized results for brands while preserving what makes them truly special. I’m thrilled to welcome Jim to Shake Shack as we continue to scale with intention.”

Taylor brings more than 25 years of general management and marketing experience across the restaurant and consumer packaged goods industries with strong credentials in driving growth, innovation and brand relevance. In his more than 11 years at Inspire Brands, Taylor served most recently as President of Sonic following several senior executive roles at Arby’s, including President and Chief Marketing Officer. He helped revitalize Arby’s with a wide-ranging strategy that enhanced the menu, operations, technology and marketing to achieve 12 consecutive years of sales growth. Prior to Inspire, Taylor led impactful marketing and menu transformations at Darden Restaurants’ Red Lobster and Olive Garden. He began his career at Procter & Gamble, where he helped shape Old Spice into the fastest-growing male grooming brand. Taylor currently serves on the Board of Advisors of the University of Georgia’s Graduate School of Business and holds Engineering Degrees from the University of Illinois and Stanford University.

“I have been a huge fan of Shake Shack for many years and could not be more excited to work with this talented team to drive the next chapter of growth and build upon our brand’s legacy of culinary-forward high-quality food and warm hospitality,” said Taylor.

About Shake Shack

Shake Shack serves elevated versions of American classics using only the best ingredients. It’s known for its delicious made-to-order Angus beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand For Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the Company has expanded to over 660 locations system-wide, including over 420 in 35 U.S. States and the District of Columbia, and over 240 international locations across London, Hong Kong, Shanghai, Singapore, Mexico City, Istanbul, Dubai, Tokyo, Seoul and more.

Skip the line with the Shack App, a mobile ordering app that lets you save time by ordering ahead! Guests can select their location, pick their food, choose a pickup time and their meal will be cooked-to-order and timed to arrival. Available on iOS and Android.

Source: Shake Shack Inc.

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