Snap Finance® Officially Launches New Brand, Seen™, to Broaden Financial Access

September 09, 2025 at 09:07 AM EDT

100,000 credit cards issued, now open for new applicants on Seen.com

Seen^™, Snap Finance's new brand, has reached an important milestone. More than 100,000 Seen-branded credit cards have been issued since the card’s November 2023 soft launch. By reporting payments to major credit bureaus, the Seen Mastercard^® and Seen CashBack Plus Mastercard^® help underserved consumers establish a positive credit history and access better financial opportunities.¹

Seen-branded credit cards offer key benefits, including an instant application decision, no security deposit, and the opportunity to start spending right away. The Seen companion app nurtures positive behaviors with a user-friendly interface that makes payment management easy. Following Seen’s successful soft launch, card applications from the general public are now being accepted at Seen.com.

Two Seen-branded unsecured cards expand access to credit for customers who may not have perfect credit histories. The Seen Mastercard^® offers a simple, straightforward card for everyday use. The Seen CashBack Plus Mastercard^® includes the same core benefits, plus unlimited cash back earned on repayments.

A secured card is planned for release by the end of 2025, further broadening the portfolio of Seen-branded card offerings for customers looking to establish or strengthen their credit profile.

“With the launch of Seen, we are reinforcing our commitment to help customers drive real change in their lives,” said Ted Saunders, CEO of Snap Finance. “By addressing the obstacles faced by credit-challenged individuals, we’re offering a potential opportunity for their long-term financial growth.”

"Seen represents an important step forward in our ongoing efforts to foster financial inclusion and growth for individuals, regardless of their starting point,” said Debtosh Banerjee, President of Seen. “We’re committed to exploring solutions that prioritize education, empowerment, and opportunities for brighter financial futures."

Follow Seen on social media: Instagram | Facebook | LinkedIn

About Seen

Seen was established with the goal of bridging the gap between underserved consumers and traditional banking systems. The suite of Seen-branded credit cards emphasizes transparency, security, and ease of use, and is complemented by the Seen mobile app for simple credit management.

For more information, visit www.seen.com.

The Seen Mastercard^® is issued by Coastal Community Bank, Member FDIC pursuant to a license from Mastercard^® International Incorporated.

¹Optimal outcome is based on moderate credit card use over 6 months and consistent on-time payments. All payment activity, both positive and negative, is reported to the three major credit bureaus. The impact to credit scores may vary. Some users’ scores may not improve.

About Snap Finance

Snap Finance harnesses the power of data to empower consumers of all credit types to get what they need. Launched in 2012, Snap’s technology utilizes more than a decade of data, machine learning, and nontraditional risk variables to create a proprietary platform that looks at each customer through a more holistic lens. Snap’s lease-to-own and credit solutions are changing the face and pace of consumer retail finance. For more information, visit www.snapfinance.com.