AI-Powered Loyalty Eliminates Traditional Barriers to Customer Retention, Positioning Treez to Capture Growing Share of a $30 billion + U.S. Market

Treez, the leading enterprise commerce platform powering over $5 billion in annualized transactions, today announced the launch of Treez Loyalty, a digital wallet-based customer engagement platform developed in partnership with Sticky Cards. The new solution overcomes barriers with traditional SMS carrier restrictions and low mobile application adoption, enabling cannabis retailers a direct and cost-effective way to drive repeat business and build stronger customer engagement.

Customer Loyalty at the Center of Growth

Retailers are under growing pressure to keep customers coming back. Rising acquisition costs and limited marketing options make customer retention one of the few levers retailers can reliably control. Strict industry advertising rules add to the challenge, leaving operators looking for more direct, cost‑effective ways to build loyalty.

"Cannabis retailers have been forced to operate with one hand tied behind their backs when it comes to customer engagement," said John Yang, CEO and Co-Founder of Treez. "Treez Loyalty fundamentally changes the game by delivering enterprise marketing capabilities through a friction-free digital wallet experience. Treez Loyalty gives retailers modern tools to compete and grow in an increasingly sophisticated market."

A Smarter Loyalty Platform

Treez Loyalty leverages Apple Wallet, Google Wallet, and a Progressive Web App to deliver:

• 100 percent Message Delivery Rate: Direct push notifications avoid SMS carrier restrictions and spam filters
• AI-Powered Personalization: Smart, automated customer segmentation and campaign optimization that increases customer lifetime value
• Zero-Friction Adoption: No app download required—customers add loyalty cards with a simple QR scan
• Unified Commerce Integration: Seamlessly integrated with SellTreez POS and Treez Ecommerce for real-time point accrual and redemption across all channels

Compelling Economics for Retailers

Pilot programs are already delivering measurable ROI:

• 60-90 percent+ reduction in marketing communication costs compared to traditional SMS
• 90 percent + Push Notification Opt-Ins with Apple Wallet and Google Wallet compared to 25 percent~ average opt-in through App Notifications
• 3.5 times higher impressions versus email marketing
• Immediate revenue impact through AI-optimized campaign timing and personalization

Part of a Growing Platform

This launch reinforces Treez's market position as the enterprise platform of choice for high-volume cannabis retailers. Treez continues to expand its integrated suite of solutions, including:

• SellTreez Point of Sale (POS): The industry's most reliable enterprise point of sale system, boasting 99.99 percent uptime and powering the highest-volume retailers with seamless multi-state compliance
• Treez Ecommerce: The only truly native ecommerce platform built specifically for cannabis, featuring a deep POS integration, SEO-optimized storefronts that live on a retailers' own domains, and an advanced discounts engine that synchronizes promotions across all channels
• TreezPay: The industry's most sophisticated payment platform featuring the TreezPay Gateway enabling dispensaries to activate and manage multiple payment types and providers simultaneously, built for continuous, always on processing, unified reconciliation across all providers, and TreezPay OneApp for instant pre-approval with negotiated best-in-market rates
• Retail Analytics: Mobile-first business intelligence platform with real-time KPIs, exclusive metrics like "Sellable Velocity," and multi-store dashboards that transform complex cannabis data into actionable insights

Together, these solutions give high volume retailers an integrated operating experience.

Availability

Treez Loyalty will begin rolling out to select enterprise retailers this quarter. It will be available as both a standalone product and as part of Treez's comprehensive retail platform.

About Treez

Treez is the leading enterprise commerce platform for cannabis retail, providing integrated point of sale, ecommerce, payments, and analytics solutions to the industry's highest-volume operators. Backed by leading software and fintech investors including Long Ridge Equity Partners, Kayne Partners, Synchrony, and Intrinsic, Treez is headquartered in San Francisco. For more information, visit www.treez.io.

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Treez Loyalty enables cannabis retailers a direct and cost-effective way to drive repeat business and build stronger customer engagement