As Costs Climb and Confidence Falls, 93% of Women Call for Change in How We View and Support Menopause

Menopause is not only a medical transition, but also a personal reckoning for many women marked by shame, confusion and feeling left behind by the healthcare system. Despite growing consumer interest in hormone replacement therapy (HRT), many enter this phase of life feeling dismissed and devalued. New data released by The HRT Club, a leading pioneer of direct-to-consumer hormone replacement therapies, shows that one-third (32.8%) of American peri/menopausal women feel ugly and less valuable as they age, while another 28.9% say this was the first time they ever felt old. Women aren’t just experiencing hormonal shifts, they’re losing confidence in how they’re seen, supported and treated. Women shouldn’t have to feel less valuable during menopause, and they wouldn’t, if armed with the right education, care and support.

Interest is high, but awareness is lagging

When it comes to HRT, most women are not properly informed, with over half (53.5%) saying they aren’t familiar with HRT. But once educated, the majority (80.3%) express either a neutral or positive opinion. 30.9% of respondents say they would’ve done more research had they known what to expect, while 29.1% would’ve sought help sooner and 22.4% wish they had started treatment earlier. 44.6% have never spoken to a doctor about treatment options at all.

Transformative benefits of HRT

Among women who’ve used HRT, the benefits are clear:

• 76.5% say HRT got their life back on track
• 63.9% felt better within three months
• 17.8% say they’re having the best sex of their life

These numbers suggest both therapeutic value and meaningful improvement in day-to-day life.

Cost and coverage are barriers to feeling better

Access and affordability remain persistent challenges for women seeking menopause care. Nearly 93% of women believe HRT should be more accessible and affordable, with two-thirds calling for lower prices and more than half citing the need for better insurance coverage. Among those who considered or began treatment, 60.5% said cost influenced their decision not to try HRT and 18.1% stopped using it because of the expense.

Even for those who pursued treatment, the path was not always straightforward. 45% had their insurance fully or partially deny the prescription, while nearly 60% ended up paying out of pocket. Additionally, 38.7% reported difficulty getting a prescription from their doctor and 40.5% said insurance coverage posed a significant hurdle. These numbers underscore a critical gap between consumer interest and the healthcare system’s ability to meet it.

Clinical confusion continues to undermine HRT

Beyond the financial burden, cultural and medical stigmas persist. Among HRT users, 32.4% were actively discouraged from trying it by a healthcare professional. This lack of clinical support leaves many women on their own. In fact, 81.7% of HRT users had to research menopause independently and only 12.7% felt their doctor provided the information they needed. Not surprisingly, 50.8% found online information confusing and 36.5% believe misinformation shaped their perception of HRT.

“The American healthcare system puts the burden on women to educate themselves, self-advocate and often pay out-of-pocket just to feel like themselves again,” said Cyrille Labourel, CEO of The HRT Club. “We built our model to restore confidence and eliminate barriers. No insurance, no middlemen, just access to educated providers and clinically-appropriate treatments at an affordable cost.”

The HRT Club offers a direct path to treatment

With a nationwide network of HRT-knowledgeable physicians, The HRT Club eliminates traditional barriers to care. The platform provides affordable, physician-prescribed treatments without the need for insurance, along with personalized care plans and science-backed education. Women deserve better and The HRT Club is redefining what’s possible.

Learn more at https://thehrtclub.com.

Methodology

The HRT Club commissioned a nationwide survey with Propeller Insights, polling 1,000 U.S. women aged 45 to 60 in April 2025 to evaluate their knowledge, perceptions and experiences surrounding menopause, hormone replacement therapy and access to care.

About Propeller Insights

Propeller Insights is a full-service market research firm based in Los Angeles. Using quantitative and qualitative methodologies to measure and analyze marketplace and consumer opinions, they work extensively across industries such as travel, brand intelligence, entertainment/media, retail and consumer packaged goods.

About The HRT Club

The HRT Club is on a mission to make hormonal treatments accessible to everyone. Since its launch in April 2024, The HRT Club has quickly become the leading doctor-recommended platform for hormone replacement therapy (HRT). With a network of over 1,300 prescribers and strategic partnerships across the healthcare industry, we are transforming how people access and afford hormonal treatments. Our members enjoy savings of up to 90% on their HRT prescriptions, ensuring that life-changing care is within reach for all who need it. For more information, visit https://thehrtclub.com.

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When it comes to HRT, most women are not properly informed, with over half (53.5%) saying they aren’t familiar with HRT. But once educated, the majority (80.3%) express either a neutral or positive opinion.