TOV, the First-Ever Jewish Advocacy ETF, Tops $100 Million in Assets Days After Launch

Rapid Growth of New ETF Signals Strong Investor Interest in Shareholder Advocacy Tools Designed to Combat Antisemitism and Hate

The JLens 500 Jewish Advocacy U.S. ETF (NYSE:TOV; the “Fund”), a groundbreaking exchange-traded fund designed to empower investors to combat antisemitism, support Israel and embody Jewish values, announced today that it has exceeded $100 million in assets, less than two weeks after its launch. The Fund, whose ticker symbol “TOV” is the Hebrew word for “good,” began trading on the New York Stock Exchange on February 27, 2025. TOV aims to deliver performance comparable to other U.S. Large Cap index funds while also amplifying the Jewish voice in the corporate arena.

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TOV achieved the $100 million milestone partly through the support of several U.S. Jewish organizations, along with the ADL Foundation, who invested seed capital to launch the Fund.

The Fund was sponsored by JLens, a Registered Investment Advisor (RIA) and affiliate of ADL (the Anti-Defamation League), to offer investors a way to align their financial goals with Jewish values, while investing in America's largest companies. TOV tracks the JLens 500 Jewish Advocacy U.S. Index, which provides exposure to the 500 largest U.S. public companies. The Fund screens and scores companies based on how their activities align with Jewish values. JLens then uses this information to advocate for Jewish communal interests through engagement with management and boards of directors, proxy voting, and other forms of shareholder advocacy.

“The dramatic growth of TOV’s assets to $100 million – in just the short time since its launch – clearly demonstrates that investors see the value in having an additional tool to respond to the rising tide of antisemitism and hate. TOV provides a powerful platform for the Jewish community to make its voice heard, and the availability of this new resource to directly confront antisemitism is a vital addition to our mission,” said Jonathan A. Greenblatt, CEO and National Director of ADL.

The creation of TOV was inspired by the need for non-traditional tools to combat the dramatic spike in antisemitism following the Hamas attack on Israel on October 7, 2023, particularly the wave of actions against corporations by the Boycott, Divest and Sanctions (BDS) movement, and increasing hostility toward Jewish employees in some workplaces.

Ari Hoffnung, Managing Director of JLens, the RIA and non-profit organization serving as the ETF’s sponsor, noted, “We are deeply grateful for the tremendous show of support for TOV. Our ‘own and advocate’ approach resonates with those who recognize that we can have the greatest impact by engaging directly with companies and encouraging them to champion values that benefit both the Jewish community and society at large.”

Empowered Funds (dba ETF Architect, LLC) is the Fund Advisor. For more information about the JLens 500 Jewish Advocacy U.S. ETF, please visit investjewishly.org.

About TOV ETF

The JLens 500 Jewish Advocacy U.S. ETF (TOV) empowers investors to combat antisemitism and hate, support Israel, and promote the Jewish value of Tikkun Olam (repairing the world) through shareholder advocacy. It aims to deliver performance comparable to index funds that track the 500 largest U.S. public companies.

About ADL

ADL is the leading anti-hate organization in the world. Founded in 1913, its timeless mission is “to stop the defamation of the Jewish people and to secure justice and fair treatment to all.” Today, ADL continues to fight all forms of antisemitism and bias, using innovation and partnerships to drive impact. A global leader in combating antisemitism, countering extremism and battling bigotry wherever and whenever it happens, ADL works to protect democracy and ensure a just and inclusive society for all. More at www.adl.org.

About JLens

Founded in 2012, JLens is a 501(c)(3) nonprofit and Registered Investment Advisor that empowers investors to align their capital with Jewish values and advocates for Jewish communal priorities in the corporate arena. JLens’ Jewish Investor Network is composed of over 30 Jewish institutions, representing $11 billion in communal capital. In 2022, JLens established an affiliation with ADL (Anti-Defamation League), the leading anti-hate organization in the world. More at www.jlensnetwork.org.

The fund's investment objectives, risks, charges and expenses must be considered carefully before investing. The Prospectus and SAI contains this and other important information about the investment company, and it may be obtained by calling (215) 330-4476. Read it carefully before investing.

ADL and JLens are affiliated nonprofit organizations. Neither organization's staff receive direct or indirect compensation for referrals or purchases of TOV ETF or any other investment products. This communication is informational and does not constitute a securities offer.

Investing involves risk. Principal loss is possible. The Index considers JLens’ Jewish Value Pillars in its index methodology and may exclude otherwise profitable investments in companies which have been identified as being in conflict with JLens’ Jewish Value Pillars. The Fund is not actively managed, and the Adviser will not sell any investments due to current or projected underperformance of the securities, industries or sector in which it invests, unless the investment is removed from the Index, sold in connection with a rebalancing of the Index as addressed in the Index methodology, or sold to comply with the Fund’s investment limitations.

Large-Capitalization Companies Risk: Large- capitalization companies may trail the returns of the overall stock market. Large capitalization stocks tend to go through cycles of doing better – or worse – than the stock market in general. These periods have, in the past, lasted for as long as several years. When large capitalization companies are out of favor, these securities may lose value or may not appreciate in line with the overall market. In addition, large capitalization companies may be unable to respond quickly to new competitive challenges, such as changes in technology or consumer tastes, and also may not be able to attain the high growth rate of successful small companies, especially during extended periods of economic expansion.

Jewish Values Investing Risk: The Index considers JLens’ Jewish Value Pillars.

The JLens 500 Jewish Advocacy U.S. ETF is distributed by Quasar Distributors, LLC.

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