PitchBook, the premier data provider for the private and public capital markets, has been named to G2’s 2025 Best Software Awards list, ranking eighth in the Best Financial Services Products category. In addition, PitchBook was named a market leader and top performer in eight additional categories: Financial Research Leader by Region in Asia Pacific, Europe, EMEA and Asia, Enterprise, Easiest to Use, Small Business, Mid-Market, Momentum, Users Love Us, and Leader. Morningstar, PitchBook’s parent company, ranked second on G2’s Best Financial Services list in the Investment Portfolio Management category.
The annual G2 rankings recognize the world’s top software companies and products, based on verified user reviews and publicly available market presence data. With over 150,000 vendors listed on G2, fewer than 1% earn a spot on the Best Software Awards list, making this recognition a significant achievement.
“Being recognized across multiple categories on G2’s Best Software list is a testament to the trust our customers place in PitchBook and the value our platform delivers,” said Rod Diefendorf, President and COO of PitchBook. “We are committed to continuously expanding our data, technology, and capabilities to help investors navigate an increasingly complex market.”
PitchBook’s strong user experience and customer satisfaction set it apart. Its comprehensive suite of tools provides insights across the private capital markets, helping professionals make smarter, data-driven investment decisions. From venture capital and private equity to leveraged loans, private credit, real estate, and secondaries, PitchBook equips users with the intelligence they need to succeed. By continually expanding its data coverage and refining its platform, PitchBook ensures that investors and dealmakers have access to the most relevant market insights.
PitchBook’s recent innovations include:
- PitchBook Credit – A centralized tool for navigating the private debt ecosystem, enabling portfolio management, lender tracking, and market opportunity analysis.
- PitchBook Manager Scores – A streamlined way for asset allocators to assess top-performing fund managers, featuring score badges on fund family profiles to simplify fund performance and cash flow evaluations.
- PitchBook VC Exit Predictor – A data-driven, machine-learning powered tool that forecasts potential exits, giving investors an edge in shaping their investment strategies.
- PitchBook Pioneer – An on-demand training and certification program that helps clients maximize the PitchBook platform with interactive e-learning courses and live workshops on market intelligence, deal sourcing, and platform navigation.
To learn more about PitchBook click here.
About PitchBook
PitchBook is a financial data and software company that provides transparency into the capital markets to help professionals discover and execute opportunities with confidence, and efficiency. PitchBook collects and analyzes detailed data on the entire venture capital, private equity, and M&A landscape—including public and private companies, investors, funds, investments, exits, and people. The company’s data and analysis are available through the PitchBook Platform, industry news, and in-depth reports. Founded in 2007, PitchBook operates globally with more than 3,000 team members. Its platform, data, and research serve over 100,000 professionals around the world. In 2016, Morningstar acquired PitchBook, which now operates as an independent subsidiary.
About G2
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on X and LinkedIn.
Quote Sheet
Davian Bryan, Associate Director at Microsoft
“PitchBook makes it very easy to track investment flows and discover what sectors are attracting investment. You can also look at capital deployed by asset class: VC, PE, Private Credit, Growth investing, it's very helpful. You can look at the fundraising and deployment activity of a single firm as well. Such a helpful tool for researching the Investment Management industry.”
Apurwa Pokhrel, Vice President Investment Banking at TD Securities
“As a leverage finance group, we always need to stay on top of market conditions, recent transactions, and any other trends affecting our markets, clients and business. PitchBook provides that with the latest data available, the various research reports they publish, and the ease of access with their research analyst and support teams. In fact, a large portion of our weekly publications on our markets from our group specifically rely on the information and data that PitchBook provides, especially some of the weekly updates that are published on LCD Comps by Thursday.”
Shreyans Parekh, Vice President and Head of Corporate Development and Strategy at Viant Technology
“PitchBook provides comprehensive, reliable, and verified research and news on capital markets, industry trends, and investors. Its depth of information is unparalleled compared to other data and organizational research platforms that I have used and researched. It is an incredible asset for sourcing new investment opportunities and performing due diligence on investment targets. PitchBook provides incredible market intelligence, research, and due diligence. It is a great platform for deal sourcing and competitive analysis. PitchBook also helps with market analysis, entry, and expansion.”
Pablo Jainaga, Director at CLERBIL SL (Single Family Office)
“PitchBook offers a vast repository of information on private companies and deals globally, along with insights on investment firms, family offices, funds and manager performance... Its customizable features tailor research to specific needs, providing targeted data for informed decisions. I'd also like to highlight its excellent customer support, ensuring a smooth user experience. Overall, it's a top-notch platform for investors and financial professionals navigating the private investment landscape.”
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