Cupcake Vineyards Expands Portfolio With Ready-To-Serve Mimosas and Alcohol-Removed Sauvignon Blanc

New Innovative and Quality Driven Offerings Reinforce Cupcake Vineyards as a Go-To for All Occasions and Joyful, Everyday Celebrations

Cupcake Vineyards, the #3 premium wine brand by volume in the United States, and maker of the most popular premium Sauvignon Blanc on the market¹, today makes a splash with its new Cupcake Vineyards Mimosas, a ready-to-drink sparkling wine cocktail featuring real fruit juice, along with new Cupcake Vineyards Alcohol-Removed Sauvignon Blanc.

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The new Cupcake Vineyards Mimosas are ready-to-serve, crafted with bubbly brut wine from Spain and real fruit juice. Available in two flavors, Classic Orange and Mango. (Photo: Business Wire)

The new Cupcake Vineyards Mimosas are available in two flavors – Classic Orange and Mango. Answering the growing consumer demand for wine-based cocktails, the Cupcake Vineyards ready-to-serve mimosas are crafted with bubbly brut wine from Spain and real fruit juice. With 7% alcohol, these refreshing mimosas are brunch ready, filled with vibrant tropical notes balanced by bright acidity.

According to IWSR consumer research, more than 50% of legal drinking-age American consumers say they are moderating their alcohol consumption. Cupcake Vineyards’ new Alcohol-Removed California Sauvignon Blanc provides a delicious and refreshing alternative consumers can enjoy when looking to cut back on alcohol. This new offering is in addition to the existing Cupcake Vineyards LightHearted line of lower calorie and lower alcohol wines. The new alcohol-removed option begins with a traditional California Sauvignon Blanc that undergoes the full winemaking process, before gently removing the alcohol post-fermentation.

“The Cupcake Vineyards consumer relies on us for quality, go-to products to enjoy across multiple occasions. With the addition of the pre-mixed Cupcake Vineyards Mimosas and Cupcake Vineyards Alcohol-Removed Sauvignon Blanc, we are not only introducing innovative items to the portfolio, but also continuing to provide quality offerings that meet consumers where they are across a spectrum of occasions,” said Helen Kurtz, Chief Marketing Officer (CMO) of The Wine Group.

“Cupcake Vineyards is about turning everyday moments into celebrations, whatever that may look like. Wine is meant to bring people together. The new Cupcake Vineyards Mimosas and Alcohol-Removed Sauvignon Blanc continue that tradition, while inviting more people to join in, creating more opportunities for moments of joy,” said Jessica Tomei, Cupcake Vineyards winemaker.

In addition to these new items, Cupcake Vineyards has also refreshed its labels across the entire portfolio. Maintaining the signature yellow and blue of the Cupcake logo, the new designs center the Cupcake wordmark with a bold font and highlight the world-class wine growing regions for each varietal. The surrounding filigree and ribbons were simplified and refined across the portfolio for a consistent, elevated and modern take on the iconic design.

The Cupcake Vineyards Mimosa is available in a 750 mL bottle and retails for an SRP of $13.99. The Cupcake Vineyards Alcohol-Removed Sauvignon Blanc is available in a 750 mL bottle and retails for an SRP of $9.99. Both line extensions will be on shelves beginning in March 2025 at select retailers nationwide. To learn more about Cupcake Vineyards Mimosas and Cupcake Vineyards Alcohol-Removed Sauvignon Blanc, please visit www.cupcakevineyards.com/.

¹ Source: IRI TOTAL US - MULTI OUTLET + CONV, 9L VOL SALES, L52 W/E 04/28/2024

About Cupcake Vineyards

Launched in 2008, Cupcake Vineyards is the #3 premium wine brand* by volume ($8-$11) in the United States. Blending world-class winemaking with joy, the Cupcake Vineyards portfolio is made from grapes grown in the finest wine regions on earth, from the sun-kissed hills of California to the lush valleys of New Zealand and the storied vineyards of Italy. Cupcake’s winemaker, Jessica Tomei, crafts each Cupcake Vineyards wine to be a perfect expression of its origins and to be shared and enjoyed, no matter the occasion. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com and follow us on Instagram and Facebook @CupcakeVineyards.

* Source: IRI TOTAL US - MULTI OUTLET + CONV, 9L VOL SALES, L52 W/E 12/29/2024

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