KK Group, one of China’s leading trend retail enterprises, has officially launched its three flagship brands — KKV, The Colorist, and X11 — in the Philippines, marking a key milestone in its Southeast Asian expansion.

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KKV's Grand Opening in the Philippines draws massive crowds.

Building on KKV’s strong performance since debuting at SM North EDSA, Gateway Mall, and Mall of Asia, the group is introducing its full multi-brand ecosystem to meet the fast-growing demand among Filipino Gen Z consumers for lifestyle, beauty, and trend culture retail experiences.

Strong Market Debut and Consumer Excitement

KKV has quickly become one of the most talked-about new retail brands among young Filipinos. Its Manila stores have recorded strong foot traffic and high sell-through rates in key categories such as snacks, beauty, and lifestyle accessories. On social media, posts featuring #KKVPhilippines have gained notable engagement across TikTok and Instagram, reflecting Gen Z’s enthusiasm for creative, experience-driven shopping.

Three Brands, One Shared Vision

Following KKV’s success, KK Group now brings its complete portfolio to the Philippines:

KKV – “100 LIFESTYLES”: Trendy lifestyle goods and global daily essentials.

The Colorist – “100 MAKEUP LOOKS”: A vibrant beauty space for self-expression.

X11 – “100 FUN”: A trend culture concept for art toys and pop collectibles.

Together, the brands form a unified retail ecosystem that embodies KK Group’s vision — “Live a Life Without Boundaries.”

Strategic Partnerships and Market Commitment

KK Group’s expansion is supported by partnerships with SM Supermalls and other leading mall groups, ensuring prime locations and localized operations.

“The Philippines has one of the youngest and most dynamic consumer markets in Southeast Asia,” said Rojen Wu, COO of KK Group International Business. “We will continue to invest in localized operations and innovative retail concepts to connect with Filipino consumers.”

By the end of 2025, KK Group plans to open up to 200 overseas stores, positioning the Philippines as a key growth market and setting a new benchmark for youth-oriented trend retail across Southeast Asia.

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“The Philippines has one of the youngest and most dynamic consumer markets in Southeast Asia. We will continue to invest in localized operations and innovative retail concepts to connect with Filipino consumers.”