New Bold and Beautiful VELCRO Brand Packaging Simplifies Shopping Experience and Inspires Consumers

New VELCRO® Brand packaging brings to life the value of the iconic hook and loop fastener and spirit of innovation that empowers DIYers, crafters and creators shopping at U.S. retailers

Velcro Companies, inventor of the original and iconic hook and loop fastener, launched newly redesigned packaging to enhance the shopping experience and help consumers select the best VELCRO® Brand products for their specific fastening projects, both big and small.

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Newly redesigned packaging helps consumers select the best VELCRO® Brand products for their specific fastening projects. (Photo: Business Wire)

Every day, consumers around the globe head to home improvement stores, craft and sewing shops and big box retailers in search of the perfect fastening solution. Whether it’s organizing their cables and cords; securing items around the home, office and garage; designing, decorating or creating, shoppers are confronted with packed shelves, and an array of fastener options can make it difficult to select the ideal solution.

Velcro Companies engaged world leading brand experts Landor to redesign how this iconic product comes to life on shelves.

Designed to stand out in crowded retail stores, consumers can quickly identify and buy the best VELCRO® Brand product for their unique fastening challenges. Featuring a bold and modern design, the new packaging showcases a redesigned VELCRO® Brand logo and highlights the company’s history of innovation as the original and trusted choice for fastening. Showcasing the VELCRO® Brand logo in white on a red masthead creates a bold brand image that catches shoppers’ eyes, evoking the passion, energy and excitement DIYers feel as they create and innovate.

Known for strength, reliability and versatility, easy-to-use VELCRO® Brand products are recognized and loved around the globe. From home and office organization to sewing, crafting, gardening and everything in between, VELCRO® Brand products can be used in an endless variety of ways.

“Consumers are faced with more fastening options than ever before, and the newly redesigned VELCRO® Brand packaging provides color-coded categorizations and imagery to help consumers easily identify the product they need for their specific fastening application,” said Chitra Ebenezer, Chief Marketing Officer. "Our new packaging reflects our spirit of innovation and commitment to delivering fastening solutions that solve real-world challenges every day.”

Beautiful on-pack imagery showcases fastener applications that resonate with DIYers and highlights how VELCRO® Brand products are uniquely suited for DIY projects because of their strength, durability and ease of use.

A color-coded information panel on the front of the packaging features the product name and contains key product attributes, including quantity, size and fastening strength (where applicable). These specifications help DIYers quickly identify the solution they need.

Whether consumers need a solution that is permanent or removable, adjustable or reusable, they can find the best VELCRO® Brand product for their application. The back of the packaging includes additional useful information, including clearly articulated instructions for proper use, additional product use-cases and product features.

VELCRO® Brand ORIGINAL THINKING® represents the company's legacy as a relentless innovator that creates fastening solutions and closures systems that continue to change the world in ways big and small every day.

Velcro Companies offers a wide range of consumer products, including VELCRO® Brand ONE-WRAP® Ties, VELCRO® Brand Industrial Strength Tape, VELCRO® Brand Sticky Back Tape and Dots and VELCRO® Brand EASY HANG™ Straps.

Available now at nearly 4,000 U.S. Walmart stores, the new VELCRO® Brand packaging will be available at other U.S. retailers, including Amazon, The Home Depot and Lowe’s, later this year. Additionally, products featuring the new packaging will roll out in more countries around the globe starting in early 2025.

About Velcro Companies

Velcro Companies is a technology-driven, global organization providing versatile, strong, reliable and durable fastening solutions that solve problems in simple, elegant and surprising ways. VELCRO® Brand products are used by businesses and consumers around the world and can be found in the Transportation, Medical, Packaging, Construction, Personal Care, Footwear & Apparel, Industrial and Consumer markets. We have a heritage of innovation spanning more than 60 years and hold more than 400 active patents and numerous trademarks, including the VELCRO® trademark. To buy genuine VELCRO® Brand products and find out more about our company, visit www.velcro.com.

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