American Freight Expands International Sourcing Capabilities

Value furnishings and appliance retailer now sourcing products from Malaysia and Vietnam

Company appoints retail executive with 30+ years’ experience to manage sourcing growth

American Freight (AF), a leading national retailer offering customers affordable, high-quality furniture, mattresses and appliances, is excited to announce its expansion into new international sourcing territories, with a focus on Vietnam and Malaysia. This strategic move will significantly enhance the company's product offerings and provide customers with an even broader selection of high-quality home furnishings at attractive prices.

"In response to growing consumer demand for value amid rising inflation, we are strategically expanding our product sourcing capabilities to top production countries,” said Alissa Ahlman, Chief Merchandising Officer, Home Furnishing Division at Franchise Group, the parent of American Freight and Buddy’s Home Furnishings. “By diversifying our supply chain and tapping into a broader range of markets, we can secure high-quality products at competitive prices and extend into new product categories as well. This initiative not only allows us to better meet the needs of our customers but also strengthens our global partnerships and enhances our resilience in an ever-changing economic landscape."

As part of the sourcing expansion, AF introduced a variety of new products in response to customer demand for greater lifestyle options, including barstools, upholstered headboards, and sideboards. The company also added new Upholstery assortments with Motion furniture collections, including pullout media sleepers, plus features such as USB/USB-C capabilities, additional storage options and greater fabric selections.

These new offerings will bolster AF's already extensive range, providing customers with more choices to suit their home decor needs.

The new products will be available both in stores and online, ensuring customers have convenient and flexible shopping options. Customers can choose home delivery or take advantage of significant savings by picking up their purchases directly from the store, often on the same day.

AF’s sourcing expansion reflects a long-standing commitment to high quality standards and dedication to delivering unique and exclusive designs that set the company apart from the competition. AF is committed to social and ethical responsibility, going beyond regulatory requirements to ensure ethical practices throughout its supply chain.

In line with the sourcing expansion and its continuing commitment to excellence, AF announces the appointment of Stephanie Koda as the company’s new Divisional Vice President (DVP) of Sourcing - Furniture and Mattress. Stephanie brings a wealth of expertise to the team, with over 30 years of retail sourcing experience across specialty, department store, big-box, and wholesale channels. Her extensive background encompasses over 20 years focused on the Home business, including furniture and textiles. Throughout her career, Stephanie has built sourcing organizations across the U.S., Asia, and the Americas, holding key positions at leading retailers including At Home, Gap, JCPenney, and Pottery Barn. She earned a Bachelor of Science degree from Georgetown University.

"We are thrilled to welcome Stephanie to the American Freight family,” said Ahlman. “Her deep industry knowledge and experience will be instrumental as we continue to expand our product offerings and sourcing expertise in the service of our loyal customers."

With nearly 380 locations nationwide, AF has become the go-to destination for smart home solutions at unbeatable prices. The company pledges an unwavering commitment to providing a compelling, hassle-free customer experience, powered by a dedicated team of 'Problem Solvers' who ensure shoppers always find what they’re looking for.

About American Freight

AF offers high-quality furniture, mattresses and appliances at everyday low prices through its direct-to-consumer, warehouse-style stores and e-commerce site. With over 5 million satisfied customers, AF has built a strong legacy of helping customers save money since 1994. The company has over 350 U.S. locations across 40 states, where customers can purchase new and open-box items and “take them home today.” AF also provides an array of flexible financing options and extended warranties. For more information, visit AmericanFreight.com.

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